Výsledky vyhledávání - "Mc Carter, Aaron"

Using Eye Tracking and Electroencephalography to Understand the Efficacy of Digital and Static Outdoor Advertisements

Autor: Reas, Brandon, Dishman, Paul, Mc Carter, Aaron, Jolley, Alan Dale

Publikováno v: RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname

[EN] This study discusses the contributions of advanced eye tracking research combined with electroencephalography (EEG) as a method of understanding the cognitive processing of digital vs. static outdoor advertisements. Subjects were exposed to a va

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::41ae79bf36eecbdba4c042017dc11361
http://hdl.handle.net/10251/95627

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání