Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Maya F. Farah"'
Publikováno v:
Journal of Consumer Marketing. 39:306-316
Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ca6434242c802426c92c1bb199ed84e
https://doi.org/10.1108/jcm-05-2020-3863
https://doi.org/10.1108/jcm-05-2020-3863
Publikováno v:
International Journal of Consumer Studies. 46:1413-1427
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61a6f2dce71d9258d59e67b07fd5d3dd
https://doi.org/10.1111/ijcs.12768
https://doi.org/10.1111/ijcs.12768
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63ed1db12cf19bef2e5a013c8f673167
https://doi.org/10.1007/978-3-031-32894-7_9
https://doi.org/10.1007/978-3-031-32894-7_9
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fde55a6277016b918d2a58379690b4d
https://doi.org/10.1007/978-3-031-32894-7_5
https://doi.org/10.1007/978-3-031-32894-7_5
Publikováno v:
Journal of Consumer Behaviour. 20:1497-1507
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::044eb0fb72fa8d32b3d241fd2f902716
https://doi.org/10.1002/cb.1960
https://doi.org/10.1002/cb.1960
Publikováno v:
International Journal of Bank Marketing. 39:1091-1113
PurposeBased on transformative service research (TSR), the study explores the mechanisms by which a firm's information transparency influences a retail investor's perceived financial well-being (PFW). It proposes a model exploring the mediating roles
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40ee2e936fb8e844343ad09ea3164566
https://doi.org/10.1108/ijbm-02-2021-0068
https://doi.org/10.1108/ijbm-02-2021-0068
Autor:
Nour I. Mehdi, Maya F. Farah
Publikováno v:
Strategic Change. 30:19-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d9068ca1250e479a654bef2afcc8b98
https://doi.org/10.1002/jsc.2384
https://doi.org/10.1002/jsc.2384
Publikováno v:
Psychology & Marketing. 38:596-609
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b69bd99a4bc690c01a1f58ed0a67f88
https://doi.org/10.1002/mar.21441
https://doi.org/10.1002/mar.21441
Autor:
Maya F. Farah
Publikováno v:
Journal of Islamic Marketing. 12:280-301
Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a maj
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67fa4c66c3a9dc9ffcba28598a414336
https://doi.org/10.1108/jima-09-2019-0191
https://doi.org/10.1108/jima-09-2019-0191
Autor:
Muhammad Faisal Shahzad, Maya F. Farah
Publikováno v:
International Journal of Consumer Studies. 44:379-392
This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b3383e0bea30c16805c4185f38b709d
https://doi.org/10.1111/ijcs.12574
https://doi.org/10.1111/ijcs.12574