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Autor:
May Yee Melissa Lau
Publikováno v:
International Review of Management and Marketing, Vol 10, Iss 5 (2020)
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketi
Externí odkaz:
https://doaj.org/article/e560fac409c845e9ab82fdf597226b46
