Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Maximilian Lude"'
Publikováno v:
Psychology & Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::64a4cff991eadf113cd095a1be88ec35
https://doi.org/10.1002/mar.21592
https://doi.org/10.1002/mar.21592
This chapter examines the interplay of the fundamental constructs of perceived organizational resilience and organizational ambidexterity by providing insights from a case study of an integrated service company in the tourism and leisure industry loc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68cbdd85d64cb0c41128312a6d78beca
https://doi.org/10.4018/978-1-7998-7352-5.ch008
https://doi.org/10.4018/978-1-7998-7352-5.ch008
Autor:
Maximilian Lude, Reinhard Prügl
Publikováno v:
Entrepreneurship Theory and Practice. 43:386-408
In this article, we look at how a family firm signal affects decision making of nonprofessional investors. Grounded in prospect theory and supported by empirical evidence from a choice-based experimental study ( N = 418) backed by a qualitative study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e5c9085d56dfff29fbb2dad6e50f5f2
https://doi.org/10.1177/1042258718796078
https://doi.org/10.1177/1042258718796078
Autor:
Maximilian Lude, Reinhard Prügl
Publikováno v:
Journal of Business Research. 89:121-134
Studying branding strategies of family firms gives rise to a striking observation: an increasing number of family firms nowadays communicate the “family” nature of their organizations. We therefore see a need for controlled empirical tests to det
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60912609d7a59974b8071baa4c1cc18c
https://doi.org/10.1016/j.jbusres.2018.03.040
https://doi.org/10.1016/j.jbusres.2018.03.040
Autor:
Maximilian Lude, Reinhard Prügl
Publikováno v:
Journal of Family Business Strategy. 12:100361
Experimental studies are at the heart of scientific inquiry but have yet to gain their due recognition in the methodological repertoire of family business researchers. In this article we discuss the usefulness of experiments to further the developmen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4799145ae177687a33b58b7f831b937
https://doi.org/10.1016/j.jfbs.2020.100361
https://doi.org/10.1016/j.jfbs.2020.100361
Publikováno v:
The Palgrave Handbook of Heterogeneity among Family Firms ISBN: 9783319776750
Family firms vary in their decision of whether or not to communicate the involvement of the family in the firm as part of their branding attempts. Currently, we do not have a clear understanding of why these differences in branding practices occur. I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4a43c1872043e02ea63bfbd46004174
https://doi.org/10.1007/978-3-319-77676-7_33
https://doi.org/10.1007/978-3-319-77676-7_33
Publikováno v:
Academy of Management Proceedings. 2019:17097
This work examines whether communicating the family firm background has an influence on the consumers’ product perception as well as intended behavior. Drawing on existing literature, the influence...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ae7b2b48bef44cbb641730354c870ad
https://doi.org/10.5465/ambpp.2019.17097abstract
https://doi.org/10.5465/ambpp.2019.17097abstract
Publikováno v:
Academy of Management Proceedings. 2019:15003
Brand trust is known for being a key asset for any marketing relationship. Companies frequently are implicated in value-related brand crisis, which can tremendously harm brand trust. Recent evidenc...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3aa3400b58a26776bff017b20e774bf
https://doi.org/10.5465/ambpp.2019.15003abstract
https://doi.org/10.5465/ambpp.2019.15003abstract