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pro vyhledávání: '"Mauro M. Sessarego"'
Publikováno v:
International Journal of Hospitality Management. 28:157-160
Empirical research on menu design and price presentation thus far has focused primarily on attitudinal affects on consumers and not necessarily on actual purchase behavior. This experiment uses price presentation manipulations to determine what price
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36c795d069c5f547dd6be7a04ad236b9
https://doi.org/10.1016/j.ijhm.2008.06.012
https://doi.org/10.1016/j.ijhm.2008.06.012
