Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Mauricio Jucá de Queiroz"'
Autor:
Paolo Edoardo Coti-Zelati, Adriana Miniussi, Davi Lucas Arruda de Araújo, Mauricio Jucá de Queiroz
Publikováno v:
RACE: Revista de Administração, Contabilidade e Economia, Vol 17, Iss 1 (2018)
Resumo: Nesta pesquisa teve-se como objetivo identificar a influência da inovação sobre a vantagem competitiva da indústria agroalimentar orgânica brasileira. Buscou-se criar aderência entre a revisão bibliográfica levantada e a pesquisa emp
Externí odkaz:
https://doaj.org/article/cc7d0e88debb4c67ae107570f595d8fd
Autor:
Mauricio Jucá de Queiroz
Publikováno v:
Biblioteca Digital de Teses e Dissertações da USPUniversidade de São PauloUSP.
A importância crescente das atividades de marketing e a conseqüente ampliação dos investimentos na área justificam a cobrança exercida pela alta administração para a avaliação de desempenho e a mensuração dos resultados de marketing. A pr
Publikováno v:
Global Journal of Flexible Systems Management. 21:95-104
Observation of the Amazonic potential of the pisciculture production chain in the Brazilian Amazon motivated the development of this research on the competitiveness. Pisciculture presents opportunities for growth in Brazil from increasing per capita
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::722ea49e7ce3ccc6444b9a361d2f6a3e
https://doi.org/10.1007/s40171-020-00245-7
https://doi.org/10.1007/s40171-020-00245-7
Autor:
Mauricio Jucá de Queiroz, Sidney de Aguiar Neves, Luís Fernando Ascenção Guedes, Renata Steffanoni Bernardes de Queiroz
Publikováno v:
Revista de Administração da UFSM. 12:1278-1292
In the face of the technological developments, the change in consumer behavior and the intensification of the use of the internet in the purchase of products and services, it is identified the need to develop new competitive structure in the Brazilia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c9db53c3e7a2a4d088c7f96565fc303
https://doi.org/10.5902/1983465941854
https://doi.org/10.5902/1983465941854
Publikováno v:
Journal of Enterprise Information Management.
Purpose The authors originally explore the factors for blockchain technology (BCT) adoption in agricultural supply chains (ASCs) to enhance circularity and understand the dependencies, hierarchical structure and causalities between these factors. Des
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f1167b36764ed07385e35b33f62a927
https://doi.org/10.1108/jeim-02-2021-0094
https://doi.org/10.1108/jeim-02-2021-0094
Autor:
Paulo Henrique Muller Prado, Samanta Puglia Dal Farra, Mauricio Jucá de Queiroz, Renata Steffanoni Bernardes de Queiroz
Publikováno v:
Revista de Administração da UFSM. 12:418-433
Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::906de820269c7e07eef3af6711f57276
https://doi.org/10.5902/1983465938763
https://doi.org/10.5902/1983465938763
Autor:
Paolo Edoardo Coti Zelati, Dimária Silva e Meirelles, Mauricio Jucá de Queiroz, Davi Lucas Arruda de Araújo
Publikováno v:
Brazilian Journal of Development. 7
A marca Native Orgânicos foi lançada em março de 2000 e rapidamente se tornou referência no mercado de orgânicos. Presente em 60 países, em todos os continentes, a empresa dispõe de toda a infraestrutura necessária para atender aos mercados n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04a25ff1c15ad5d82d5085646b9633e3
https://doi.org/10.34117/bjdv7n5-006
https://doi.org/10.34117/bjdv7n5-006
Publikováno v:
Revista Pretexto. 20:101-112
This research analyses sustainability practices involving the economic, environmental and social pillars, on two supply chains of perfumes and moisturizers. A literature review was carried out on topics supply chain, supply chain management, sustaina
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed66222cba74f67513fd9e23503bd024
https://doi.org/10.21714/pretexto.v20i4.7452
https://doi.org/10.21714/pretexto.v20i4.7452
Autor:
Marcos Rogério Mazieri, Mauricio Jucá de Queiroz, Mitsuru Higuchi Yanaze, Renata Steffanoni Bernardes de Queiroz
Publikováno v:
REMark: Revista Brasileira de Marketing, Vol 17, Iss 2, Pp 264-277 (2018)
Objetivo: Analisar a relação entre a comunicação de marketing integrada e suas vantagens para empresas com estratégia de diferenciação via processo de franqueamento.Método: Qualitativo, estudo de dois casos.Originalidade/Relevância: A mensur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::674368bcd2342b37f3e93ac0bfe29367
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3978
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3978
Publikováno v:
Revista Gestão & Tecnologia. 17:232-257
Frugal innovation is no longer relevant only for emerging countries or for low-tech artifacts. The interest of countries developed by frugal innovation has been increasing in recent years, since it is an alternative of less use of natural and financi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::849e03670c5345c27642a698c419efaa
https://doi.org/10.20397/2177-6652/2017.v17i4.1280
https://doi.org/10.20397/2177-6652/2017.v17i4.1280