Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Maureen Duclou"'
Autor:
Laurence Dessart, Maureen Duclou
Publikováno v:
Journal of Product & Brand Management. 28:188-199
PurposeThis paper aims to determine the impact of online community participation on attitudes and product-related behaviour in the health and fitness sector.Design/methodology/approachSurvey data are collected from 221 users of the social medium Inst
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da6060fca1b6d6466ee595a6c5068ad1
https://doi.org/10.1108/jpbm-12-2017-1710
https://doi.org/10.1108/jpbm-12-2017-1710
