Zobrazeno 1 - 10 of 24 pro vyhledávání: '"Maud Dampérat"'
1
Influence of sales force automation on salesperson performance: A study of interpersonal and intrapersonal mediators
Autor: Romain Franck, Maud Dampérat
Publikováno v: Recherche et Applications en Marketing (English Edition). 37:59-85
This article investigates the influence of the use of sales force automation (SFA) on the performance of business-to-business (B2B) salespersons, given its growing importance and much discussed effects. We examine the underlying mediating mechanisms
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f65cf340fb677b6644b7eb13a4b62df5
https://doi.org/10.1177/20515707221131150
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2
Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure
Autor: Maud Dampérat, Eline Jongmans, Florence Jeannot, Tanguy Giuffrida
Publikováno v: Recherche et Applications en Marketing (English Edition). 37:86-120
This research studies the online consumer experience and, more specifically, the role of design e-personalisation of e-commerce websites adapted to the needs of consumers with disabilities (perceptual, cognitive or physical). It examines the roles of
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d547282b427aa6c88af0838ff711753
https://doi.org/10.1177/20515707221128734
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6
Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce
Autor: Florence Jeannot, Eline Jongmans, Maud Dampérat
Publikováno v: Recherche et Applications en Marketing (French Edition). 37:61-86
Afin d’améliorer l’expérience d’achat en ligne des consommateurs, les entreprises investissent de plus en plus dans le design visuel de leurs sites Internet. Bien que certaines études montrent que le design visuel exerce une influence positi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::84239f4fb3e8092fbdf7bcc05e9fc32f
https://doi.org/10.1177/07673701211005483
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7
Modeling a cocreative process: The contributions of design and management
Autor: Eline Jongmans, Alain Jolibert, Florence Jeannot, Maud Dampérat
Publikováno v: Recherche et Applications en Marketing (English Edition). 34:111-137
This research focuses on the understanding of a team creative process (or co-creative process) by adding design and management inputs to the marketing approach. It proposes and empirically tests a co-creative process based on the three stages of the
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::af45897e22a615b0248b63cd627e06e1
https://doi.org/10.1177/2051570719851712
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8
Modélisation d’un processus de co-créativité : les apports du design et du management
Autor: Florence Jeannot, Alain Jolibert, Eline Jongmans, Maud Dampérat
Publikováno v: Recherche et Applications en Marketing (French Edition). 34:124-153
Résumé Cette étude a pour but d’améliorer le développement de nouveaux produits en fournissant aux praticiens et aux chercheurs une meilleure compréhension du processus de co-créativité via l’intégration des apports du design et du manag
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6aaec0021423271921d6cac7495f20f
https://doi.org/10.1177/0767370119830383
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9
Studying the Influence of Social Media Use on Sales Performance: The Role of Relational Mediators
Autor: Maud Dampérat, Romain Franck
Publikováno v: Social Computing and Social Media: Applications in Marketing, Learning, and Health ISBN: 9783030776848
HCI (14)
Based on a relationship marketing approach, this paper studies the impact of social media use on sales performance and its underlying mechanisms. A conceptual model is proposed and empirically tested from the perspective of salespeople in B2B setting
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f9392ac1b9af9e0a835a2ccae059ceaf
https://doi.org/10.1007/978-3-030-77685-5_7
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10
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
Autor: Ping Lei, Maud Dampérat, Florence Jeannot, Eline Jongmans, Alain Jolibert
Publikováno v: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2019, 35 (3-4), ⟨10.1080/0267257X.2018.1552181⟩
Journal of Marketing Management, Westburn Publishers, 2019, 35 (3-4), pp.338-363. ⟨10.1080/0267257X.2018.1552181⟩
This paper investigates the added value of an organic ingredient strategy and the transfer mechanisms at work when placing an organic label on product brands. We proposed and empirically tested an ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c9dd768e07ec64038745ecf16618a8a
https://hal.archives-ouvertes.fr/hal-02128199
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