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Autor:
Handyanto Widjojo, Matthew Tjoandra, Lidya Litania, Lizzet Cristie, Janet Elvina, Margaret Valerie
Publikováno v:
Ultima Management : Jurnal Ilmu Manajemen. :183-195
Fashion offers the ability to express one’s lifestyle and personality. This study aims to determine the factors that influence people’s purchasing preferences for fast fashion compared with slow fashion during the COVID-19 pandemic. Mixed-method