Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Matthew S. Eastin"'
Autor:
Asma Sifaoui, Matthew S. Eastin
Publikováno v:
Cryptography, Vol 8, Iss 2, p 26 (2024)
The growth of wearable technology has enabled the collection of even more personalized information on individuals. New health-related devices marketed to consumers collect health information that might not fall under the traditional category of Prote
Externí odkaz:
https://doaj.org/article/38fc0a333b534d199b5ab0b81d3d17af
Publikováno v:
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 10, Iss 1 (2016)
Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign
Externí odkaz:
https://doaj.org/article/1e2418759a93423e9416965932ddce76
Autor:
Eunjoo Jin, Matthew S. Eastin
Publikováno v:
Journal of Research in Interactive Marketing. 17:416-433
PurposeAI-driven product recommendation chatbots have markedly reduced operating costs and increased sales for marketers. However, previous literature has paid little attention to the effects of the personality of e-commerce chatbots. This study aime
Publikováno v:
Journal of Interactive Advertising. 23:98-113
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f3c2c0fe50aee13a45540c3afb30abd
https://doi.org/10.1007/978-3-031-24687-6_25
https://doi.org/10.1007/978-3-031-24687-6_25
Publikováno v:
Cyberpsychology, Behavior, and Social Networking. 24:762-766
Mounting research shows negative psychological effects for social media and recognizes fear of missing out (FoMO) as a key driver of social media use. This article focuses on social media influencers (SMIs) and investigates potentially positive forms
Publikováno v:
International Journal of Advertising. 41:78-100
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. T...
Autor:
Jung Ah Lee, Matthew S. Eastin
Publikováno v:
Journal of Research in Interactive Marketing. 15:822-841
PurposePublic perceptions of the authenticity of social media influencers (SMIs) are a key driver of the latter's persuasiveness as brand endorsers. Despite its importance, no measurement scale currently exists for perceived authenticity of social me
Autor:
Jung Ah Lee, Matthew S. Eastin
Publikováno v:
The International Encyclopedia of Media Psychology
Autor:
Jung Ah Lee, Matthew S. Eastin
Publikováno v:
Journal of Interactive Advertising. 20:76-91
In an examination of influencer success, the current research draws from brand personality literature and identifies social media influencers (SMIs) as human brands. Specifically, this research exa...