Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Matthew Pittman"'
Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy
Autor:
Matthew Pittman, Glenna Read
Publikováno v:
Journal of Sustainable Marketing, Vol 5, Iss 1, Pp 4-29 (2024)
Corporate social responsibility (CSR) efforts by established legacy brands are often seen as inauthentic. What can brands do to genuinely engage in CSR efforts? This study investigates internal CSR as a potential solution. CSR type (internal and exte
Externí odkaz:
https://doaj.org/article/386dcfdce5354d748a002c47863a8eeb
Autor:
Matthew Pittman, Yun Chen
Publikováno v:
BioTechniques, Vol 65, Iss 6, Pp 347-349 (2018)
In this study, economic magnetic tweezers (EMT) with a sharp gradient field were designed and built, in order to facilitate accurate force measurement. Our design costs less than 40 USD and is easy to mount onto most microscope stages. We leverage th
Externí odkaz:
https://doaj.org/article/703ecf4fb9ad4a8bbc2eb578df355f85
Autor:
Matthew Pittman, Emil Steiner
Publikováno v:
Social Sciences, Vol 8, Iss 3, p 99 (2019)
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of na
Externí odkaz:
https://doaj.org/article/4519203551d44de8af4c3f224de17916
When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention
Publikováno v:
International Journal of Sport Communication. 16:136-146
While sports fandom and social media advertising have been widely studied, and all major, professional teams use social media campaigns for direct sales, there is surprisingly little research on the relationship between fans’ social media engagemen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cfee856111363a2a36b860e496c264e
https://doi.org/10.1123/ijsc.2022-0158
https://doi.org/10.1123/ijsc.2022-0158
Autor:
Matthew Pittman, Eric Haley
Publikováno v:
Journal of Interactive Advertising. 23:33-54
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce1e43978bfdc4425c6e3048dd8630db
https://doi.org/10.1080/15252019.2022.2144780
https://doi.org/10.1080/15252019.2022.2144780
Autor:
Eric Haley, Matthew Pittman
Publikováno v:
Journal of Advertising. 51:323-335
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098aebd17a2b94f3c4a87a7143d4e493
https://doi.org/10.1080/00913367.2022.2026845
https://doi.org/10.1080/00913367.2022.2026845
Publikováno v:
Journal of Current Issues & Research in Advertising. 43:106-121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e92bfc7edd3c7c854f326cec79f9425
https://doi.org/10.1080/10641734.2021.1964655
https://doi.org/10.1080/10641734.2021.1964655
Autor:
Matthew Pittman, Annika Abell
Publikováno v:
Journal of Interactive Marketing. 56:70-82
Digital marketing campaigns increasingly utilize social media influencers. Research in influencer marketing has investigated popularity metrics but found conflicting results on how the number of followers and likes on posts might influence consumers'
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94742fbaf129e55e9cef4bae2fb9e682
https://doi.org/10.1016/j.intmar.2021.05.002
https://doi.org/10.1016/j.intmar.2021.05.002
Autor:
Matthew Pittman, Ernest Iu, Keva Li, Mingjiu Wang, Junjie Chen, Nilay Taneja, Myung Hyun Jo, Seungman Park, Wei-Hung Jung, Le Liang, Ishan Barman, Taekjip Ha, Stavros Gaitanaros, Jian Liu, Dylan Burnette, Sergey Plotnikov, Yun Chen
Publikováno v:
Nat Phys
Cell behaviour is affected by the physical forces and mechanical properties of the cells and of their microenvironment. The viscosity of extracellular fluid — a component of the cellular microenvironment — can vary by orders of magnitude, but its
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27e57543d73bbc3167047a6344264126
https://europepmc.org/articles/PMC10202009/
https://europepmc.org/articles/PMC10202009/
Autor:
Matthew Pittman, Emil Steiner
Publikováno v:
Convergence: The International Journal of Research into New Media Technologies. 27:1507-1524
This study seeks to add nuance to the definition of binge-watching by identifying the subtypes of the general practice that reflect viewer rituals, motives, and outcomes. The two subtypes are (1) the healthy practice of ‘feast-watching’ and (2) t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be22cc77f94e92a68f24c14018fa9819
https://doi.org/10.1177/1354856521999183
https://doi.org/10.1177/1354856521999183