Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Matthew O'Hern"'
Publikováno v:
R&D Management. 52:126-138
Publikováno v:
Psychology & Marketing. 37:99-113
Publikováno v:
European Journal of Innovation Management.
Purpose This study examines the influence of different user innovator mindsets on new product development (NPD) performance. The current research explores the relative impact of a product-focused user innovator mindset vs a customer-focused mindset o
Autor:
Moein Khanlari, Thomas W. Gruen, Shuili Du, Ludwig Bstieler, Lin Guo, Goksel Yalcinkaya, Danielle J. Brick, James McIllroy, Matthew O'Hern, Billur Akdeniz
Publikováno v:
Journal of Product Innovation Management. 35:300-307
Publikováno v:
Journal of Product Innovation Management. 34:681-690
The digital revolution has created a data-rich environment. Increasingly, firms are seeking to acquire and analyze a variety of consumer data such as online shopping, social media, and web browsing behavior to enhance their innovation activities. Thi
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Despite firms’ best efforts, at some point, most customers will experience difficulty using the products they have purchased. Traditionally, consumers have looked to firms to provide them with assistance when they experience problems. Recently, con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7feb0b3cdd3eb666f61a2856c062aaad
https://doi.org/10.1007/978-3-319-66023-3_8
https://doi.org/10.1007/978-3-319-66023-3_8
Autor:
Matthew O'Hern, Aric Rindfleisch
Publikováno v:
Review of Marketing Research ISBN: 9781315088754
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b7bb560f3d63d52cdd63fd370685a96
https://doi.org/10.4324/9781315088754-4
https://doi.org/10.4324/9781315088754-4
Autor:
Matthew O'Hern, Lynn R. Kahle
Publikováno v:
Global Economics and Management Review. 18:22-30
The boundaries that traditionally delineated the roles of consumers and firms are being blurred as users take on creative tasks that were previously managed solely by commercial firms. This paper argues that the user-generated content (UGC) created b
Autor:
Aric Rindfleisch, Matthew O'Hern
Purpose To identify, conceptualize, and analyze a newly emerging form of consumer-initiated, brand-altering activity that we term “brand remixing.” Methodology A content analysis of 92 remixes of the Nokia Lumia 820 smartphone case. Findings We f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1f74c6f2b72ab81638f403b05074ffc
https://doi.org/10.1108/s1548-643520150000012003
https://doi.org/10.1108/s1548-643520150000012003
Publikováno v:
SSRN Electronic Journal.
Our research investigates the impact of user-generated content (UGC) on product innovation. Prior research has focused on the role of UGC as a form of consumer-to-consumer communication that enhances product promotion. Our research focuses on the rol