Výsledky vyhledávání - "Matthew M. Lastner"

How Organizations can Capitalize on Customer-Caused Failures: An Abstract

Autor: Judith Anne Garretson Folse, Patrick Fennell, Vincent Jeseo, Matthew M. Lastner

Publikováno v: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645

Prior research has shown that attributional judgments about the cause of a service failure are linked to post-consumption activities and intentions (Richins 1983). Specifically, these judgments are related to opinions about redress. Consumers feel mo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5eca4d50a56af98825d70f144cf6f84c
https://doi.org/10.1007/978-3-030-39165-2_90

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The road to recovery: Overcoming service failures through positive emotions

Autor: Patrick Fennell, Stephanie M. Mangus, Matthew M. Lastner, Judith Anne Garretson Folse

Publikováno v: Journal of Business Research. 69:4278-4286

This research builds upon a service recovery framework, providing new perspectives on the role of two discrete, positive emotions – gratitude and pride – in process-oriented service failure and service recovery encounters. Specifically, this rese

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1e58f31a4449c77d84677b74193898c8
https://doi.org/10.1016/j.jbusres.2016.04.002

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You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes

Autor: McDowell PorterIII, Patrick Fennell, Matthew M. Lastner, Judith Anne Garretson Folse, Dan Hamilton Rice

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801

The proliferation of social media has made it easier than ever for customers to compare the prices they have paid for products and services, in addition to how they come across “deals.” Price fairness judgments have been shown to be influenced by

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::753bcd8739694d06228b8767b89474a3
https://doi.org/10.1007/978-3-319-99181-8_152

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Extended Abstract: An Examination of the Effects of Effort on Price Fairness Judgments

Autor: Patrick Fennell, McDowell PorterIII, Judith Anne Garretson Folse, Matthew M. Lastner

Publikováno v: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952

Recent research has shown that effort can influence consumers’ judgments of fairness (Darke and Dahl 2003) and deservingness (Reczek et al. 2014). Popular press provides evidence that consumers are willing to expend effort to get better prices, suc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c8a95461665313e12671c6bf73b8a156
https://doi.org/10.1007/978-3-319-45596-9_92

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Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption

Autor: Judith Anne Garretson Folse, Matthew M. Lastner

Publikováno v: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952

Research investigating business-to-business (B2B) exchange supports the position that cultivating strong interfirm relationships (i.e., buyer-seller relationships) is vital to the long-term success of both parties involved in an exchange (Morgan and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7510eaf0547e6f691fd893dc0eeeb6b0
https://doi.org/10.1007/978-3-319-45596-9_74

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Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance

Autor: Rebecca Rast, Matthew M. Lastner

Publikováno v: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466

An important question confronting organizational strategists is how to best organize transactions between firms. Multiple streams of literature have attempted to address the inherent governance challenges that exist when two distinct, but complementa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6caa7f118a32e0719127f9d7e85c6c09
https://doi.org/10.1007/978-3-319-26647-3_118

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