Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Matthew D. Jefferson"'
Autor:
Gwendelyn S. Nisbett, Matthew D. Jefferson, Michael Pfau, Lindsey A. Harvell-Bowman, Patrick C. Meirick, Tae-Sik Kim, Kylie J. Harrison
Publikováno v:
Political Communication. 35:450-469
This study examined the relationships among newspaper ad watch coverage, ad tone, and the accuracy of political advertising. A sample of political advertisements (N = 160) was drawn from the Campaign Media Analysis Group (CMAG) database and other sou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a39c7c573d77549d15b81420e644430b
https://doi.org/10.1080/10584609.2017.1414089
https://doi.org/10.1080/10584609.2017.1414089
Publikováno v:
Journal of Political Marketing. 10:275-296
The conventional wisdom in the literature about political advertising effects—e.g., going negative risks backlash, stick to issues your party owns—has been derived from studies of general elections. Much less attention has been paid to primary el
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ce2da677720de159a064d3d742a76a4
https://doi.org/10.1080/15377857.2011.588111
https://doi.org/10.1080/15377857.2011.588111