Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Matilde Milanesi"'
Publikováno v:
IMP Journal, 2016, Vol. 10, Issue 2, pp. 243-259.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMP-09-2015-0050
Autor:
Simone Guercini, Matilde Milanesi
Publikováno v:
Management Research Review. 45:1229-1246
Purpose This paper aims to provide a wide picture of studies on heuristics for international decision-making with a focus on foreign market entry. This paper systematically reviews studies published in the international business and international mar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbba381f45820c550363e19afd5a0513
https://doi.org/10.1108/mrr-11-2021-0806
https://doi.org/10.1108/mrr-11-2021-0806
Autor:
Francesco Petrucci, Matilde Milanesi
Publikováno v:
Journal of Business & Industrial Marketing. 37:64-76
Purpose To the best of the authors’ knowledge, this paper is a first attempt to deal with the phenomenon of new venture failure from the business network perspective of the Industrial Marketing and Purchasing (IMP) Group. In particular, this study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31e5aa32ffb07541f39b248f99151284
https://doi.org/10.1108/jbim-12-2020-0537
https://doi.org/10.1108/jbim-12-2020-0537
Publikováno v:
Current Issues in Tourism. 25:3042-3056
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3281dc671652aa42aaf937fd912b18c
https://doi.org/10.1080/13683500.2022.2050358
https://doi.org/10.1080/13683500.2022.2050358
Publikováno v:
International Review on Public and Nonprofit Marketing. 20:149-167
The paper develops a research approach that combines digital ethnography with text mining to explore consumers’ perception of a brand and the degree of alignment between brand identity and image. In particular, the paper investigates the alignment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63f36e316b9a1314f69992d41e8c8382
https://doi.org/10.1007/s12208-022-00332-8
https://doi.org/10.1007/s12208-022-00332-8
Publikováno v:
Journal of Global Fashion Marketing. 13:101-115
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5951baef8673991a30e1a83818c6e1f3
https://doi.org/10.1080/20932685.2021.1998789
https://doi.org/10.1080/20932685.2021.1998789
Publikováno v:
Electronic Commerce Research
This paper aims to investigate the features of gamification as a digital marketing tool to deliver a digital luxury experience. The paper employs the qualitative methodology of case study and presents a case of a multi-brand luxury company adopting g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fd39ac5474517c4fd78e0c35c546572d
http://europepmc.org/articles/PMC8762629
http://europepmc.org/articles/PMC8762629
Publikováno v:
Global Fashion Management Conference. :170-173
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ea19e4716adfa2afaf4574b21849023
https://doi.org/10.15444/gfmc2021.03.03.02
https://doi.org/10.15444/gfmc2021.03.03.02
Publikováno v:
Competitiveness Review: An International Business Journal. 30:397-415
PurposeThis paper aims to analyze the role of networking through formalization, namely, the adoption of specific contractual forms, in triggering small- and medium-sized enterprises (SMEs’) qualitative growth. The paper adopts an approach to SMEs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43604b90bce1f57e866d7cfaa9e975b5
https://doi.org/10.1108/cr-10-2019-0103
https://doi.org/10.1108/cr-10-2019-0103