Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Mathilde Gollety"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89830b6cbe82b0bb259af06495a0cf45
https://doi.org/10.1007/978-3-031-24687-6_27
https://doi.org/10.1007/978-3-031-24687-6_27
Publikováno v:
Young Consumers, 2015, Vol. 16, Issue 3, pp. 316-331.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-11-2014-00490
Publikováno v:
Recherche et Applications en Marketing (French Edition). 30:82-103
Sur la base des connaissances acquises en psychologie, ce travail a pour ambition de mener une réflexion sur les ressorts du langage graphique et la manière dont ce langage peut être mobilisé dans les recherches sur les enfants consommateurs. Il
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21bded21dd33e5c1ad7958fa9b17c7db
https://doi.org/10.1177/0767370114565766
https://doi.org/10.1177/0767370114565766
Autor:
Aina Ravoniarison, Mathilde Gollety
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2017, 85, pp.29-47. ⟨10.7193/DM.085.29.47⟩
Décisions Marketing, Association Française du Marketing, 2017, 85, pp.29-47. ⟨10.7193/DM.085.29.47⟩
International audience; The “I can do it!” effect: the role of personal self-efficacy in consumer satisfaction with functional food productsThis article aims to assess the role of the sense of personal self-efficacy (PSE) in the consumption of fu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4be9df6e0cf5279c29bd17dff61e9f7f
https://hal.archives-ouvertes.fr/hal-02308507
https://hal.archives-ouvertes.fr/hal-02308507
Autor:
Aina Ravoniarison, Mathilde Gollety
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Functional foods (FFs) offer consumers a way to switch from traditional nutritional patterns to proactive and optimal nutrition. The concept of functional food—which implies exogenous technological intervention to add an extra-bioactive component m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c06c0f6a332fdcc2c1c28ffa28c698d
https://doi.org/10.1007/978-3-319-47331-4_149
https://doi.org/10.1007/978-3-319-47331-4_149