Výsledky vyhledávání - "Mathews, Leah G."

Akademický článek

Springsteen-omics: contemplative pedagogy and Springsteen in undergraduate economics courses.

Autor: Mahoney, Melissa H.¹ (AUTHOR), Mathews, Leah G.¹ (AUTHOR), Thomas, Audrey E.¹ (AUTHOR)

Publikováno v: Journal of Economic Education. Jan-Mar 2022, Vol. 53 Issue 1, p52-68. 17p. 1 Diagram, 4 Charts.

Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program

Autor: Carpio, Carlos E., Mathews, Leah G., Boonsaeng, Tullaya, Perrett, Allison, Descieux, Katie

The main objective of this study was to develop and test effective messaging and marketing efforts for the Appalachian Grown™ regional branding program. The evaluation of the impact of the marketing efforts utilizes contingent valuation (CV) method

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::556a3a53b2e00eeca2e4bc469f57dc9e
http://purl.umn.edu/205800

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