Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Mathew S. Isaac"'
Autor:
Mathew S. Isaac
Publikováno v:
Interdisciplinary Journal of Signage and Wayfinding, Vol 4, Iss 2 (2020)
Organizations that have received an accolade or honor often share this information with current or prospective customers, either in a digital (i.e., on their website, social media, etc.) or physical (i.e., on-premise signs, outdoor signs, etc.) forma
Externí odkaz:
https://doaj.org/article/419b3888656a48248f098138858bcd41
Publikováno v:
Journal of Retailing. 99:85-101
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a26da80c1dc4ff6eb3ff9fd85e391b47
https://doi.org/10.1016/j.jretai.2022.09.002
https://doi.org/10.1016/j.jretai.2022.09.002
Publikováno v:
Marketing Letters. 34:237-250
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c2a8cbbe4ba1ae81ac14f4ede775528
https://doi.org/10.1007/s11002-022-09642-7
https://doi.org/10.1007/s11002-022-09642-7
Publikováno v:
Personality and Social Psychology Bulletin. 49:642-656
Across four experiments ( N = 1,923), this research provides converging evidence of a talisman effect of insurance—consumers who have an insurance policy feel that the covered mishap is less likely to occur. Although such an effect has previously b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb6fb2a92ac2f8d46da71f0e8ec232b2
https://doi.org/10.1177/01461672221077791
https://doi.org/10.1177/01461672221077791
Publikováno v:
Journal of Consumer Psychology.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85cb839572e2159b2917d66f7bc4d5c5
https://doi.org/10.1002/jcpy.1343
https://doi.org/10.1002/jcpy.1343
Autor:
Mathew S. Isaac, Poornima Vinoo
Publikováno v:
Journal of Consumer Psychology.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38dce3caffb5a4f69704be3b11b87473
https://doi.org/10.1002/jcpy.1342
https://doi.org/10.1002/jcpy.1342
Publikováno v:
Journal of Advertising. 50:423-440
The present research explores whether the use of overtly religious advertising by a sectarian university affects its academic reputation. The authors propose that individuals assume universities th...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5541a6fb94d69ddfd6f67c0d711bd1ef
https://doi.org/10.1080/00913367.2021.1940395
https://doi.org/10.1080/00913367.2021.1940395
Publikováno v:
Journal of Experimental Psychology: Applied.
In addition to their salaries, employees often receive additional variable compensation (i.e., payouts) based on the sales they generate or manage. For any single transaction, the same payout (e.g., $1,000) may be earned by a relatively high commissi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35885021f83c1607c718b2c663781485
https://doi.org/10.1037/xap0000441
https://doi.org/10.1037/xap0000441
Autor:
Jennifer Hong, Mathew S. Isaac
Publikováno v:
Interdisciplinary Journal of Signage and Wayfinding. 5:26-40
Academic scholars and practitioners uniformly suggest that off-premise signs such as billboards will be more effective if they are installed in high-traffic areas rather than low-traffic areas. In this research, we question the ubiquity of this claim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03ba1ffeb7c9a18555e8796fc6f0031c
https://doi.org/10.15763/issn.2470-9670.2021.v5.i1.a77
https://doi.org/10.15763/issn.2470-9670.2021.v5.i1.a77
Autor:
Marc A. Cohen, Mathew S. Isaac
Publikováno v:
Social Psychology Quarterly. 84:189-201
Social scientists widely believe that trust begets trustworthiness, meaning that persons reward actions that they view as expressing trust. But evidence from the trust game (also known as the investment game)—introduced by Berg, Dickhaut, and McCab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e03e479985bcecbdb93d97a0738d985f
https://doi.org/10.1177/0190272520965192
https://doi.org/10.1177/0190272520965192