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pro vyhledávání: '"Mathew, Linda Susan"'
Autor:
Mathew, Linda Susan, Panicker, Sunita
Publikováno v:
Journal of Positive School Psychology; 2022, Vol. 6 Issue 6, p2868-2875, 8p
Brand loyalty as a sequential process comprises of 4 distinctive states such as- Cognitive, Affective, Conative and behavioral Loyalty. This study explores the effect of one brand loyalty states on preceding brand loyalty state in the context of virt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::330e241e8d7dff1d175d51fea62da455
Brand loyalty is a positive feeling towards a brand in which consumers commit themselves to a specific brand and make repeated purchases over time. Brand Loyalty can be viewed as a sequential process comprised of 4 different states namely cognitive,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1abac238cb481fdd0edeeb0e2cc9efbe