THE IMPLEMENTATION OF MARKETING STRATEGY IN THE FACE OF COVID19 PANDEMIC ( case study : CV. DEFOMA )

Autor: Kodoati, Georgia Christania, Massie, James D.D, Tumewu, Ferinand J.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 1256-1262

This research was conducted to find out what marketing strategies are applied by the food and beverage company CV. DEFOMA . The purpose of this study is to see how the implementation of CV.DEFOMA's marketing strategy, especially in the pandemic era s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::c906d9693d03fa62784d729f0413d043
https://ejournal.unsrat.ac.id/index.php/emba/article/view/39466

PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI ERA PANDEMI (STUDI PADA KONSUMEN THE BODY SHOP KOTA MANADO)

Autor: Angelina, Gledis, Massie, James D.D, Gunawan, Emilia

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 208-219

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan pembelian produk The Body Shop Kota Manado baik secara simultan maupun secara parsial. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif dengan

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::dc87f806460ffdb355cf3a1c50759cf1
https://ejournal.unsrat.ac.id/index.php/emba/article/view/37720

EXPLORING THE EFFECTIVENESS OF USING TIK TOK AS A MEDIA FOR PROMOTION: A CASE STUDY OF YOUTH INTENTION TO BUY PRODUCTS

Autor: Pieter, Gabriela M., Massie, James D.D., Saerang, Regina T.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021); 11-20

The more creative a promotional activity, the stronger the marketing appeal to consumer purchase intentions. Moreover, using technological advances in marketing activities. Therefore, many business people use various ways to compete in the market, on

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::41a03f4bef63f71ac792c3eac7dfd8a1
https://ejournal.unsrat.ac.id/index.php/emba/article/view/36128

A STUDY OF PATRON-CLIENT RELATIONSHIP BETWEEN FISHERMAN AND SUPPLIER IN KEMA

Autor: Humbas, Jeniffer G., Massie, James D.D., Wangke, Shinta J.C.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)

A patron-client relationship is an ongoing relationship, often contractual, in which a powerful or influential person provides rewards and services to a lesser and weaker person in return for loyalty and support, and may also include a reciprocal exc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::814253395ad57bc1a2dc4e740e622487
https://ejournal.unsrat.ac.id/index.php/emba/article/view/34741

THE EFFECT OF STORE ATMOSPHERE, FASHION INVOLVEMENT, AND SHOPPING ENJOYMENT ON IMPULSIVE BUYING FOR FEMALE IN MANADO CITY (CASE AT STROBERI)

Autor: Kaseger, Angeli, Massie, James D.D., Tumewu, Ferdinand J.

Publikováno v: Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)

Impulsive buying is the tendency of a customer to buy goods and services without planning in advance, it is usually triggered by emotions and feelings. There are some factors that affected customers to buy something impulsively such as Store Atmosphe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::4c64716253ce4f7167719761cb3860d5
https://ejournal.unsrat.ac.id/index.php/emba/article/view/30749