Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Mass media advertising"'
Autor:
Fujisawa, Chieko, Kasuga, Norihiro
This study analyzes advertiser firms' product differentiation strategies and the relationship two media advertising effect, mass media and online media. We derive an inverse demand function from the utility function relating to the evaluation of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::dc3b06069b985421ed1f719e204eaba1
https://hdl.handle.net/10419/265629
https://hdl.handle.net/10419/265629
Publikováno v:
CEU Repositorio Institucional
Fundación Universitaria San Pablo CEU (FUSPCEU)
Fundación Universitaria San Pablo CEU (FUSPCEU)
Este artículo se encuentra disponible en la siguiente URL: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86419/63045 Se plantea un análisis desde una perspectiva de género de las campañas de prevención sobre el consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d168908c82a33d4f4fc5829381db6576
https://doi.org/10.3145/epi.2021.sep.17
https://doi.org/10.3145/epi.2021.sep.17
Autor:
Fujisawa, Chieko, Kasuga, Norihiro
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::f4c398f02d41b0f587207e2aef79898f
https://hdl.handle.net/10419/238023
https://hdl.handle.net/10419/238023
Autor:
Huovinen, Pasi, Rouvinen, Petri
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus. It is found that impulse buys are positivel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::ee82a0f6ddfa44a3c40bd1ee76a8f8e8
http://www.etla.fi/wp-content/uploads/2012/09/dp1126.pdf
http://www.etla.fi/wp-content/uploads/2012/09/dp1126.pdf
Autor:
Moon, Seung-Jun
Thesis (Ph. D.)--University of Wisconsin--Madison, 2004.
eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 150-166).
eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 150-166).
Externí odkaz:
http://catalog.hathitrust.org/api/volumes/oclc/56796298.html
Autor:
Hilal, Khalid.
Thesis (M. A.) -- Al Akhawayn University in Ifrane, 1999.
Spiral binding. Typescript (photocopy) Includes appendices. Includes bibliographical references. Also issued in electronic format.
Spiral binding. Typescript (photocopy) Includes appendices. Includes bibliographical references. Also issued in electronic format.
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