Zobrazeno 1 - 10
of 50
pro vyhledávání: '"Masoud Karami"'
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 10, Iss 19, Pp 143-168 (2018)
The purpose of this study is to examine the impact of consumers’ service encounter expectations on their service encounter perceptions in healthcare service (especially in cosmetic surgeries). PAKSERV scale was used for measuring service encounter
Externí odkaz:
https://doaj.org/article/e0e580aac56d43cb8c6ce3abbdd944e9
Publikováno v:
مدیریت بازرگانی, Vol 8, Iss 2, Pp 301-316 (2016)
Impulse buying behavior is one of main concepts in marketing. It is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. Buying can be done because of different reasons (including of ne
Externí odkaz:
https://doaj.org/article/33f2a603ccff468faa030ce38ab05ae7
Publikováno v:
Journal of General Management. 48:241-252
The current study seeks to contribute to the understanding of entrepreneurial opportunity recognition by focusing on two issues. First, it explores the relationship between entrepreneurs’ psychological capital and opportunity recognition. Second, i
Publikováno v:
Journal of the International Council for Small Business. 3:255-261
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose International entrepreneurship and marketing research reports the impact of effectual decision-making logic on small and medium-sized enterprises (SMEs) international performance. How the effectual logic of decision-making enhances the overal
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2016, Vol. 10, Issue 1, pp. 2-26.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-09-2014-0051
Publikováno v:
Journal of Small Business Management. :1-34
Publikováno v:
Journal of Strategic Marketing. :1-25
Publikováno v:
International Journal of Entrepreneurial Behavior & Research. 28:829-852
PurposeExtant research has studied how entrepreneurial cognition influences firm international performance but what mechanisms translates entrepreneurial cognition into international performance remains a puzzle in the field. In this paper, the autho
Publikováno v:
Industrial Marketing Management. 100:62-75
Although the advantages of a market orientation (the organisation-wide implementation of the marketing concept) are well-known, many smaller-sized (and under-resourced) companies struggle to satisfy their customers' wants and needs. Therefore, ground