Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Marzena Lemanowicz"'
Autor:
Marzena Lemanowicz
Publikováno v:
Polityki Europejskie, Finanse i Marketing, Iss 24(73) (2020)
The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvemen
Externí odkaz:
https://doaj.org/article/6ea3d0b6e6184b9c9c74d9ee0ac1fe99
Autor:
Marzena Lemanowicz
Publikováno v:
Review of Innovation and Competitiveness, Vol 3, Iss 4, Pp 57-70 (2017)
The article provides an overview of the literature on notions including national image, national brand and national branding, then presents selected campaigns promoting Poland in the international arena. It evaluates how Poland, as a national brand,
Externí odkaz:
https://doaj.org/article/d714755788aa42919bb66ddcc823826e
Autor:
Anna Jasiulewicz, Marzena Lemanowicz
Publikováno v:
Review of Innovation and Competitiveness, Vol 2, Iss 4, Pp 57-72 (2016)
The significant increase in the number of new food products means consumers have the opportunity to choose from among a wide range of innovative foods, which bring a variety of benefits to consumption, but can also, for some, raise uncertainty, opp
Externí odkaz:
https://doaj.org/article/2df751989aa94c85a7fed576a78a8a1d
Autor:
Marzena Lemanowicz
Publikováno v:
Polityki Europejskie, Finanse i Marketing, Iss 18(67) (2017)
W artykule zaprezentowano teoretyczne aspekty związane z marketingiem terytorialnym, koncentrując się w szczególności na instrumencie jakim jest promocja. Współcześnie pojęcie promocji jest bardzo szerokie i w ramach jej mamy możliwość wy
Externí odkaz:
https://doaj.org/article/39048484a5824672839fef99cf4d7229
Publikováno v:
Polityki Europejskie, Finanse i Marketing, Iss 12(61) (2014)
At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing
Externí odkaz:
https://doaj.org/article/7c76c364256d4117b68b8e21a2a84142
Autor:
Marzena Lemanowicz, Oliwia Sitarska
Publikováno v:
Economic and Regional Studies / Studia Ekonomiczne i Regionalne. 15:519-532
Subject and purpose of work: The article’s goal was to discuss consumers’ preferences as to product delivery methods on the e-commerce market. Detailed goals were to identify the delivery methods chosen most often, and to indicate factors determi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53c8a76ebe6f64132cca6ae1c3b18e68
https://doi.org/10.2478/ers-2022-0035
https://doi.org/10.2478/ers-2022-0035
Autor:
Anna Jasiulewicz, Marzena Lemanowicz
Publikováno v:
EUROPEAN RESEARCH STUDIES JOURNAL. :636-648
Purpose: The article raises consumer behaviour regarding food waste, which is a current and multidimensional problem with many economic, environmental, and social consequences. The main objective of the research was to learn the behaviour and attitud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2fcb92e62ba67c5cb51c40e0f05e84d
https://doi.org/10.35808/ersj/2147
https://doi.org/10.35808/ersj/2147
Autor:
Marzena Lemanowicz
Publikováno v:
Acta Scientiarum Polonorum. Oeconomia. 17:97-104
The article reviews Polish and foreign economic literature regarding new institutional economics (NIE) and various research approaches used in the framework of NIE. Particular attention was paid to the economic theory of contracts and the transaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::399be57e39c373147cd43e0d706e2b79
https://doi.org/10.22630/aspe.2018.17.4.56
https://doi.org/10.22630/aspe.2018.17.4.56
Publikováno v:
OncoReview. 7:192-198
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ed84a1fd7f87b60f85d717a25bf9310
https://doi.org/10.24292/01.or.141117
https://doi.org/10.24292/01.or.141117
Publikováno v:
Polish Journal of Surgery. 89:11-15
Summary: Lung cancer is the most common malignant tumor in the world, as well as one of the cancers with the most fatal prognosis. The acceptance of the disease is the most important element of the adaptive process. The better the illness acceptance,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05d3cef55b76b8ee41fd71759c89a017
https://doi.org/10.5604/01.3001.0010.3903
https://doi.org/10.5604/01.3001.0010.3903