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pro vyhledávání: '"Mary Lynn McCaffery"'
Publikováno v:
Journal of Business Strategy. 2:115-119
When a company is considering a major strategic move, a key issue is predicting the speed and extent of the competition's response to that move. Under ideal circumstances, countermoves are blocked by substantial entry barriers (discussed extensively
Autor:
Ian C. MacMillan, Mary Lynn McCaffery
Publikováno v:
Journal of Business Strategy. 4:58-65
Although new products in the financial services field can be easily duplicated by competitors, it often takes a long time for competitors to do so. An investigation by the authors reveals that there are many reasons for this phenomenon ranging from p
Publikováno v:
Strategic Management Journal. 6:75-86
Summary The article describes an applied research project in which existing theory from the policy and organization theoty literature was used to develop a rationale for estimating response times of competitors to easily imitated new products. A spec