Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Mary Lou Roberts"'
Zahay/Labrecque/Reavey/Roberts'DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material fr
Zahay/Labrecque/Reavey/Roberts'DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material fr
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career,
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career,
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 12:315-326
The role of technology in successful customer relationship management (CRM) implementation is a perennial subject of concern to marketers. This paper reviews CRM studies, especially those with empirical data about the role of technology. The studies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::293639bb009cbb6a85bcdb206842c184
https://doi.org/10.1057/palgrave.dbm.3240268
https://doi.org/10.1057/palgrave.dbm.3240268
Autor:
Mary Lou Roberts
Publikováno v:
Journal of Interactive Marketing. 14:60-72
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::762e7dc121297bb75b453212fba44177
https://doi.org/10.1002/(sici)1520-6653(200024)14:1<60::aid-dir6>3.0.co
https://doi.org/10.1002/(sici)1520-6653(200024)14:1<60::aid-dir6>3.0.co
Autor:
Mary Lou Roberts
Publikováno v:
Journal of Direct Marketing. 11:26-35
The direct marketing database of customers and prospects has from its inception been recognized as critical to the success of tactical activities such as promotional and customer service programs. This article argues that there are numerous other pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4a7e51ab5df64287c21ad808185b8225
https://doi.org/10.1002/(sici)1522-7138(199723)11:4<26::aid-dir5>3.0.co
https://doi.org/10.1002/(sici)1522-7138(199723)11:4<26::aid-dir5>3.0.co
Autor:
Deborah Fain, Mary Lou Roberts
Publikováno v:
Journal of Direct Marketing. 11:44-54
The widespread availability of sophisticated technology coupled with the recent wave of mergers and acquisitions in financial services has heightened competition throughout the industry. Battles for the consumer's financial services dollar are taking
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3be6fa0a6d9e0a9ff5f0004a27fe96f1
https://doi.org/10.1002/(sici)1522-7138(199724)11:1<44::aid-dir5>3.0.co
https://doi.org/10.1002/(sici)1522-7138(199724)11:1<44::aid-dir5>3.0.co
Autor:
Eric Schwaab, Mary Lou Roberts
Marketers have regarded the Internet as the consummate direct-response medium. The ability to interact one-on-one with customers and the ability to track their every move allowed precision targeting never before possible. More recently it has become
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63323850c8a32d1ecd17a5b4d703ab60
https://doi.org/10.4018/978-1-59140-799-7.ch010
https://doi.org/10.4018/978-1-59140-799-7.ch010
Autor:
Mary Lou Roberts
E-marketing has evolved from an environment that was solely direct response to one that includes significant opportunities for brand development. Internet marketing uses a rich set of tools to create exceptional customer experience that results in st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17da36b773148ca81634730e9db8e9d7
https://doi.org/10.4018/978-1-59140-321-0.ch006
https://doi.org/10.4018/978-1-59140-321-0.ch006