Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Mary Klemm"'
Autor:
Mary Klemm, David Botterill
Publikováno v:
Tourism Culture & Communication. 7:1-4
Autor:
David Botterill, Mary Klemm
Publikováno v:
Tourism Culture & Communication. 6:1-5
Autor:
Mary Klemm
Publikováno v:
Tourism Culture & Communication. 6:7-18
This article examines the issues of race and social inclusion in the British tourism industry. The UK, along with other countries of Western Europe, has substantial populations of non-white ethnic groups. Are these new citizens in the market for holi
Publikováno v:
Corporate Communications: An International Journal. 9:317-330
This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of Bradford as a case study and adopts theoretical concepts of product and corpo
Autor:
Mary Klemm
Publikováno v:
Journal of Travel Research. 41:85-91
Ethnic minority groups are usually seen as part of the tourism product rather than as purchasers of holidays for themselves. Consequently, little is known about the number and type of holidays taken by this growing segment of the U.K. population. Thi
Autor:
Mary Klemm, Christine A. Hope
Publikováno v:
Tourism Management. 22:629-635
Bradford was the first city in a “difficult area” in the UK to try to capitalise on tourism. This concept was introduced by Buckley and Witt in the 1980s using Bradford as an example. The article looks at how Bradford and its tourism policies hav
Autor:
Mary Klemm, Lynn Parkinson
Publikováno v:
International Journal of Tourism Research. 3:367-375
This paper is an investigation of the competitive strategies of British tour operators and their impact on the image and quality of tourist destinations. The strategies considered are the vertical integration of tour operators with travel retailers a
Autor:
Mary Klemm, Lynn Parkinson
Publikováno v:
The Tourist Review. 55:4-13
The competitive strategies of international tour operators have had a negative effect on the sustainability of some tourist destinations. British tour operator strategies are analysed as an example to show the effects of vertical integration amongst
Autor:
Mary Klemm
Publikováno v:
Tourism Management. 17:133-139
The mass market resorts on the Mediterranean coast of this French region were designed in the 1960s for the mass market tourist and second-home owner looking for ‘sun and sand’ holidays. The change in lifestyles, work patterns and the more demand
Autor:
Julienne Brabet, Mary Klemm
Publikováno v:
Long Range Planning. 27:84-94
Company Missions in Britain and France are compared in two respects: the content of the mission statement and the extent of participation in the drafting process. Concurrent research in British and French companies shows that, despite some superficia