Výsledky vyhledávání - "Mary Jo Bitner"

Elektronická kniha

Services Marketing: Integrating Customer Focus Across the Firm ISE

Autor: Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaini

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Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support

Autor: Martin Mende, Amy L. Ostrom, Maura L. Scott, Mary Jo Bitner

Publikováno v: Journal of Public Policy & Marketing. 36:137-155

Companies are allocating increasing coproduction workloads to consumers. Ironically, many consumers may be ill-equipped to coproduce, as indicated by widespread low service literacy (e.g., financial literacy, medical literacy). This research examines

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bca537dc82f373d7716165f981396a55
https://doi.org/10.1509/jppm.14.099

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Elektronická kniha

EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Autor: Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition,

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Customer Acceptance of AI in Service Encounters: Understanding Antecedents and Consequences

Autor: Darima Fotheringham, Mary Jo Bitner, Amy L. Ostrom

Publikováno v: Handbook of Service Science, Volume II ISBN: 9783319985114

In this chapter, we take a customer-centric view of narrow artificial intelligence (AI), or task-specific AI applications. Because of the breadth and extent of AI applications, we limit our focus to service encounters—which are times when customers

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0fd415277cf553030c2e131723b7039
https://doi.org/10.1007/978-3-319-98512-1_5

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Elektronická kniha

Services Marketing ISE

Autor: Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their custo

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