Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Mary Jo, Nolin"'
Publikováno v:
Communication Methods and Measures. 3:47-60
The VERB™ It's what you do campaign promoted physical activity to children ages 9–13 through paid advertising, school and community promotions, national partnerships, and community coalitions. The Centers for Disease Control and Prevention (CDC)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fca7816dbb94985065e89f5dae66b2eb
https://doi.org/10.1080/19312450902809680
https://doi.org/10.1080/19312450902809680
Publikováno v:
American Journal of Preventive Medicine. 34:S183-S187
A branding strategy was an integral component of the VERB ™ Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ddae2a086959ce74cd0380e9b45ec37
https://doi.org/10.1016/j.amepre.2008.03.010
https://doi.org/10.1016/j.amepre.2008.03.010
Publikováno v:
Journal of School Health. 66:216-221
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55500eaaefcdff305c7a70210557591d
https://doi.org/10.1111/j.1746-1561.1996.tb08289.x
https://doi.org/10.1111/j.1746-1561.1996.tb08289.x
Autor:
Elizabeth Farris, Mary Jo Nolin
Publikováno v:
Kappa Delta Pi Record. 31:60-65
(1995). Research Reports: Teachers' Perspectives on Teacher Performance Evaluations. Kappa Delta Pi Record: Vol. 31, No. 2, pp. 60-65.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::891a335b90783efc8c25462647d4ea93
https://doi.org/10.1080/00228958.1995.10531902
https://doi.org/10.1080/00228958.1995.10531902
Autor:
Mary Jo Nolin, Andrea Piesse, Marian Huhman, Faye L. Wong, David R. Judkins, Stephen W. Banspach, Lance D. Potter
Objectives. We evaluated physical activity outcomes for children exposed to VERB, a campaign to encourage physical activity in children, across campaign years 2002 to 2006. Methods. We examined the associations between exposure to VERB and (1) physic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::775f9f9f13cc6a249e7e78530d8bde59
https://europepmc.org/articles/PMC2836341/
https://europepmc.org/articles/PMC2836341/
Publikováno v:
American journal of preventive medicine. 34
Background Although VERB ™ was designed as a national media campaign, funding and donated media time enabled more-intensive advertising and marketing in certain communities. To investigate the effect of increased advertising on physical activity ou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f62dd5bd99192d0c6ab2bdd16716af5
https://pubmed.ncbi.nlm.nih.gov/18471606
https://pubmed.ncbi.nlm.nih.gov/18471606
Autor:
Stephen W. Banspach, Marian Huhman, Judy M. Berkowitz, Carrie D. Heitzler, Mary Jo Nolin, Lance D. Potter
Publikováno v:
American journal of preventive medicine. 34
Evaluation was an integral part of the VERB ™ campaign. This paper describes the array of evaluation methods used to support the development, implementation, and assessment of campaign activities. The evaluation of VERB consisted of formative, proc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1728f061033130feaec7915a341dcc06
https://pubmed.ncbi.nlm.nih.gov/18471602
https://pubmed.ncbi.nlm.nih.gov/18471602
Publikováno v:
American journal of preventive medicine. 34
A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC und
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::a83daa8f703f3e17da4ec7dbbe3d3156
https://pubmed.ncbi.nlm.nih.gov/18471598
https://pubmed.ncbi.nlm.nih.gov/18471598