Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Mary Anne Moffitt"'
Autor:
Mary Anne Moffitt
Publikováno v:
Journal of Promotion Management. 17:21-41
This study employs several critical theories in order to demonstrate their explanatory power in understanding public relations communication, globalization within campaign communication, and, in particular, some sample campaign messages drawn from pu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ca491e16bf81b707c967a3429fcd968
https://doi.org/10.1080/10496491.2011.553775
https://doi.org/10.1080/10496491.2011.553775
Autor:
Mary Anne Moffitt, Joseph P. Zompetti
Publikováno v:
Journal of Promotion Management. 14:275-291
This article reviews several tenets of postmodern theory to point out how their applications to new, expanded definitions of audience can enhance campaign communication. Postmodernism's acknowledgement of the decentered subject, that an individual do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4dc70fd59bf5e4b457c935be1cdb7e49
https://doi.org/10.1080/10496490802623762
https://doi.org/10.1080/10496490802623762
Publikováno v:
Journal of Business Communication. 44:374-402
This study utilizes the hegemonic model of crisis communication to critically analyze the ideological implications of Nike's sweatshop labor crisis that culminated in the Kasky v. Nike court case. ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0982a21bb3510900ef3dbfd30d3d7f1
https://doi.org/10.1177/0021943607306137
https://doi.org/10.1177/0021943607306137
Publikováno v:
Corporate Communications: An International Journal. 6:205-216
Examines the concept of institutional (university) image from a cultural studies approach and from a quantitative perspective. Building on these and other research findings, posits that multiple changing images exist within each individual and that t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1381c46627458a805601fac80c840e09
https://doi.org/10.1108/eum0000000006148
https://doi.org/10.1108/eum0000000006148
Autor:
Sheryl L. Williams, Mary Anne Moffitt
Publikováno v:
Journal of Public Relations Research. 9:237-258
In contrast to established, long-held conclusions that corporate image is determined mostly by the organization, recent findings suggest that image is also determined by both environmental and personal factors of the audience member. Studies suggest,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6c69b4f30752a99880026d1a1777c58
https://doi.org/10.1207/s1532754xjprr0904_01
https://doi.org/10.1207/s1532754xjprr0904_01
Autor:
Mary Anne Moffitt
Publikováno v:
Public Relations Review. 20:159-170
According to traditional public relations inquiry, public and corporate image are relatively separate theoretical constructs, although the relationship between them is evident. In the model proposed in this article—the receiver/image public model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e63fda159bbbd0e26a86f75b88b09d5e
https://doi.org/10.1016/0363-8111(94)90056-6
https://doi.org/10.1016/0363-8111(94)90056-6
Autor:
Mary Anne Moffitt
Publikováno v:
Journal of Public Relations Research. 6:41-66
Image is one of the most common terms used by public relations practitioners, but scholars generally have not developed the concept well. This article attempts to fill that void by using the articulation model of meaning in cultural studies criticism
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07bd7672e52c332bca61ce306c08e62d
https://doi.org/10.1207/s1532754xjprr0601_03
https://doi.org/10.1207/s1532754xjprr0601_03
Autor:
Mary Anne Moffitt
Publikováno v:
Women's Studies in Communication. 16:27-61
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5c89a08d2f21e4b4ecd61ced3fe8c31
https://doi.org/10.1080/07491409.1993.11089773
https://doi.org/10.1080/07491409.1993.11089773
Autor:
Mary Anne Moffitt
Publikováno v:
Communication Theory. 3:231-251
This article reexamines the complexities of the reception of meaning by audience members who experience media texts. It argues for the articulation model of meaning, which asserts that meaning is a momentaty event, denies that meaning is a transfer p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b14fdaf04ad9fbb446fea5750ddb36c
https://doi.org/10.1111/j.1468-2885.1993.tb00072.x
https://doi.org/10.1111/j.1468-2885.1993.tb00072.x
Autor:
Mary Anne Moffitt
Publikováno v:
Public Relations Review. 18:17-29
Utilizing recent moves in contemporary rhetorical criticism, this article offers perspectives on understanding an often neglected issue in public relations inquiry—the conceptualization and definition of a “public.” Within the critical position
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f50765228170cba068dd13189e0f0cf
https://doi.org/10.1016/0363-8111(92)90018-t
https://doi.org/10.1016/0363-8111(92)90018-t