Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Mary Ann Ferguson-DeThorne"'
Autor:
Mary Ann Ferguson-DeThorne
Publikováno v:
Public Relations Review. 4:43-57
In this article, Mary Ann Ferguson-DeThorne examines The Lamp , a publication sponsored by Exxon, to determine when and to what extent Exxon informed The Lamp's audience about an impending energy shortage and possible energy conservation methods, to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a5bc0cd3a89c45a9df4f30199d72b9e
https://doi.org/10.1016/s0363-8111(78)80023-x
https://doi.org/10.1016/s0363-8111(78)80023-x
Publikováno v:
The Journalism Educator. 33:26-30
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2fa5d49f8c5c57d577bb1ed63bb46f2
https://doi.org/10.1177/107769587803300210
https://doi.org/10.1177/107769587803300210
Publikováno v:
Public Relations Review. 6:40-55
This article examines the effects of public relations messages about corporate social responsibility (SR) on individuals' attitudes toward corporations. The authors defined three types of SR: a “profit” concept where a corporation's idea of socia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::707f11a39e478ddafa628e3585eb7ab9
https://doi.org/10.1016/s0363-8111(80)80011-7
https://doi.org/10.1016/s0363-8111(80)80011-7
Publikováno v:
Public Relations Review. 6:50-57
The authors of the article report favorably on the use of case-study kits prepared by industry for use by public relations students. In this case, Standard Oil of Indiana furnished public relations packets about the issue of divestiture of the oil in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe08f0760cc06ea5a783843a86ae8c5d
https://doi.org/10.1016/s0363-8111(80)80058-0
https://doi.org/10.1016/s0363-8111(80)80058-0