Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Marušić, Tajana"'
Autor:
Petar, Šaša1 spetar@unin.hr, Marušić, Tajana2 tmarusic@unin.hr
Publikováno v:
Business Excellence / Poslovna Izvrsnost. 2019, Vol. 13 Issue 2, p203-221. 19p.
Autor:
Marušić, Tajana
Osnovna ideja ovog rada je utvrditi ulogu društvenih medija u upravljanju markom, tj. kako društveni mediji utječu na proces upravljanja markom. Standardni kanali komunikacije poput televizije, novina i časopisa, radija, plakata, letaka, sada se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::36c151f5ceef7ab475c04bb5df40bcac
https://www.bib.irb.hr/1130677
https://www.bib.irb.hr/1130677
Autor:
Vranešević Tihomir, Marušić Tajana
In the pre-social media era, the return on investment in advertising and the impact on sales was primarily monitored through the financial aspect. Brand owners measured how much was invested and in how much sales such an investment resulted in. Socia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5792162a2eac813968ead11aa218c175
https://doi.org/10.1007/978-981-33-4183-8
https://doi.org/10.1007/978-981-33-4183-8
Autor:
Marušić, Tajana
Marketing managers who had the opportunity to create product or services know how important it is that every part of the marketing mix is used equally in creating and selling a successful product to consumers. It was Edmund McCarthy who first describ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::01c3b2875246dd36b2f04d57b31e0bd4
https://www.bib.irb.hr/1130623
https://www.bib.irb.hr/1130623
Nation brand is not just a combination of brand's elements of identity (elements like a sign or a logo, a color, a slogan ...), but it implies a long-term strategic goal and an organized efforts to determine what are wants to achieve and where to pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5bc93aadd5d6e61b742063d85920db25
https://www.bib.irb.hr/1130649
https://www.bib.irb.hr/1130649
Managing a brand today implies that consumers participate actively in marketing activities and communication. In the past, it was more of a one-way communication from brands to consumers through traditional marketing channels such as television, radi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::3869ce9e520f94f19321630ae3c151ff
https://www.bib.irb.hr/1130646
https://www.bib.irb.hr/1130646
Cilj ovog rada je naglasiti utjecaj kvalitete proizvoda ili usluge, kao jedne od najznačajnijih čimbenika u uspješnom upravljanju markom. Izrazitim napretkom tehnologije u posljednjih deset godina, a time i komunikacijskih kanala, gdje uz dosadaš
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::a14507dcb8d05d624bed735ef9b0f9bf
https://www.bib.irb.hr/1046452
https://www.bib.irb.hr/1046452
It is remarkable how fast technology is developing in the last ten to fifteen years. Smartphones, tablets, smart TVs, smart houses, smart appliances, etc. It was almost unimaginable 15 years ago that we wouldn`t be able to live without mobile phones.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::f920294a474991614118e06bc956fbe2
https://www.bib.irb.hr/1130652
https://www.bib.irb.hr/1130652
Publikováno v:
ZIREB Zagreb International Review of Economics & Business; 2019, Vol. 22 Issue 1, p133-144, 12p
Autor:
Marušić, Tajana
Ovaj rad temeljitim istraživanjem o razvoju, ulozi i važnosti poreza na nasljedstva i darove u državama članicama Europske Unije, SAD-u i Hrvatskoj dolazi do stručno utemeljenih spoznaja koje omogućavaju određene reforme kojima bi ovaj porez d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::f1c36950dcc32084f2af3f14bba34260
https://www.bib.irb.hr/617175
https://www.bib.irb.hr/617175