Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Martyna Kostrzewska"'
Publikováno v:
Problemy Zarządzania, Vol 19, Iss 1(91), Pp 91-107 (2021)
Purpose: The main goal of the article is to verify the significance of and evaluate selected online communication tools among young people in three culturally and technologically different countries – Poland, Croatia and China. Design/methodolog
Externí odkaz:
https://doaj.org/article/e5a942e55c3949f5a1558c6c26340bf0
Autor:
Martyna Kostrzewska
Publikováno v:
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, Vol 47, Iss 3, Pp 117-131 (2020)
Based on observation of the market and the need for change the process of creating marketing innovations in service companies in Szczecin, the author adopted as the aim of the article the identification of new marketing solutions for the service mark
Externí odkaz:
https://doaj.org/article/6653dd7330f94b998e5ec3b41221003a
Autor:
Martyna Kostrzewska
Publikováno v:
Przegląd Zachodniopomorski (2020)
Positive image of a city and a country translates into all the economic spheres of both the territorial units themselves and the businesses operating within their area. Employing the instruments used by the companies is an indispensable factor of de
Externí odkaz:
https://doaj.org/article/9a13bd03a1194e3bbdf53469c7ab327a
Autor:
Martyna Kostrzewska
Publikováno v:
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie. 22:139-151
Social Media are getting fast growing form of communication. Today customers often use available social media looking for information about companies. Interesting question seems to be, how the local business may use Facebook to communicate with custo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5cca92cb4943501341592f1299951fdf
https://doi.org/10.5604/01.3001.0015.6944
https://doi.org/10.5604/01.3001.0015.6944
Autor:
Martyna Kostrzewska
Publikováno v:
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie. 22:161-178
The smart city concept is a multi-faceted approach to urban development, allowing to combine determinants of competitiveness and sustainable development. Among the many concepts and visions of cities, the concept of intelligent city is becoming more
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd4127a93cb2f566b0912681baa714a6
https://doi.org/10.5604/01.3001.0015.0045
https://doi.org/10.5604/01.3001.0015.0045
Publikováno v:
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie. 21:219-234
The purpose of this paper is to evaluate the level of satisfaction of e-service customers from Poland and China through identification of gaps between customer expectations and the degree to which such expectations are met by providers of online serv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc48bb6bb8bfe4210c17ee547ff2507b
https://doi.org/10.5604/01.3001.0014.2887
https://doi.org/10.5604/01.3001.0014.2887
Autor:
Martyna Kostrzewska
Publikováno v:
Przegląd Zachodniopomorski. :155-167
Positive image of a city and a country translates into all the economic spheres of both the territorial units themselves and the businesses operating within their area. Employing the instruments used by the companies is an indispensable factor of dev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::76eae9f84e356f7966618bb51b22906e
https://doi.org/10.18276/pz.2020.3-08
https://doi.org/10.18276/pz.2020.3-08