Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Martine Cardel Gertsen"'
Autor:
Mette Zølner, Martine Cardel Gertsen
Publikováno v:
The SAGE Handbook of Contemporary Cross-Cultural Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05b3380b2e765ce95edb45179c4866a9
https://doi.org/10.4135/9781529714340.n5
https://doi.org/10.4135/9781529714340.n5
Autor:
Martine Cardel Gertsen, Mette Zølner
Publikováno v:
European Journal of International Management. 8(2):179-204
This article explores how the socio-cultural contexts of a subsidiary shape the organisational identification articulated by its local employees (HCNs). This is relevant as companies globalise with greater socio-cultural distances between organisatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daa6be3f5fc94a317c259254103be54d
https://research.cbs.dk/en/publications/5f49c959-8d8a-4b12-8ce0-c2327bed6d03
https://research.cbs.dk/en/publications/5f49c959-8d8a-4b12-8ce0-c2327bed6d03
Autor:
Mette Zølner, Martine Cardel Gertsen
Publikováno v:
Group & Organization Management. 37(1):101-132
The authors analyze the recontextualization of the corporate values of a multinational company (MNC) in one of its subsidiaries. The authors draw upon qualitative material from a case study of a company of Danish origin and its endeavors to implement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0c1a541db16332c5f78fdbd0ea763c79
https://research.cbs.dk/en/publications/55d6ec29-0ad8-4c56-9795-dfe45b57326a
https://research.cbs.dk/en/publications/55d6ec29-0ad8-4c56-9795-dfe45b57326a
Publikováno v:
Journal of International Business Studies. 42:787-804
The objective of this article is to show how narrative methods provide useful tools for international business research. We do this by presenting a study of stories told about the collaboration between a Danish expatriate manager and his Chinese CEO
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10e36a2986fa54e08b258ef72165ec67
https://research.cbs.dk/en/publications/998bf14e-0bb3-40ca-b571-d174d60be127
https://research.cbs.dk/en/publications/998bf14e-0bb3-40ca-b571-d174d60be127
Publikováno v:
Scandinavian Journal of Management. 26:248-257
Summary This article focuses on the cultural encounters and learning processes that take place in the context of multinational companies. First, it argues that a narrative approach to expatriation and cultural encounters may enlighten us to the ways
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::563ca66036b7c9131aee6410347d259c
https://doi.org/10.1016/j.scaman.2010.06.003
https://doi.org/10.1016/j.scaman.2010.06.003
Publikováno v:
Askegaard, S, Gertsen, M C & Langer, R 2002, ' The Body Consumed: Reflexivity and Cosmetic Surgery ', Psychology & Marketing, vol. 19, no. 10, pp. 793-812 . https://doi.org/10.1002/mar.10038
We live in a time with increasing focus on the body and its perfection. The marketing environment is replete with products and services catering to the health, well-being, and beauty of bodies and, it is implied, of our souls. One of the more drastic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::265468ab1b59fb7294df88450a71aa2e
https://doi.org/10.1002/mar.10038
https://doi.org/10.1002/mar.10038
Autor:
Mette Zølner, Martine Cardel Gertsen
Publikováno v:
Global Collaboration: Intercultural Experiences and Learning ISBN: 9781349330966
There is widespread belief that a globally shared set of corporate values is a viable managerial tool and a unifying force in a multinational company (MNC) (Welch & Welch, 2006). Therefore, many MNCs consider the transfer of such values to be crucial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2eb1039f3d27dc0e858fc9f0d7476c17
https://doi.org/10.1057/9781137026064.0015
https://doi.org/10.1057/9781137026064.0015