Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Martina Columbano"'
Autor:
Alessandro Fici, Marco Bilucaglia, Chiara Casiraghi, Cristina Rossi, Simone Chiarelli, Martina Columbano, Valeria Micheletto, Margherita Zito, Vincenzo Russo
Publikováno v:
Behavioral Sciences, Vol 14, Iss 7, p 596 (2024)
The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuros
Externí odkaz:
https://doaj.org/article/ce95e7f8e166452495aff5fc86df7355
Autor:
Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and b
Externí odkaz:
https://doaj.org/article/9503f5d6efcd474da3fa15b620da7be4