Zobrazeno 1 - 10
of 122
pro vyhledávání: '"Martin Spann"'
Publikováno v:
Data in Brief, Vol 12, Iss C, Pp 513-517 (2017)
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a refere
Externí odkaz:
https://doaj.org/article/064c863880f24b59bd5f2a65744a54a7
Publikováno v:
PLoS ONE, Vol 14, Iss 9, p e0223064 (2019)
Massive Open Online Courses (MOOCs) allow lecturers to overcome spatiotemporal boundaries and reach large numbers of participants. However, the completion rates of MOOCs are relatively low, a critical obstacle to their ultimate success. Existing lite
Externí odkaz:
https://doaj.org/article/e8e9923f1ad548c882ac38165f01ab17
Autor:
David Prakash, Martin Spann
Publikováno v:
Journal of Business Research. 152:300-314
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe86cbcbd53f0fe47e247f211052774c
https://doi.org/10.1016/j.jbusres.2022.07.037
https://doi.org/10.1016/j.jbusres.2022.07.037
Publikováno v:
Business & Information Systems Engineering. 64:223-237
The mobile games business is an ever-increasing sub-sector of the entertainment industry. Due to its high profitability but also high risk and competitive atmosphere, game publishers need to develop strategies that allow them to release new products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::786f8d8a2652c7c61ad3c3ffbce323bf
https://doi.org/10.1007/s12599-021-00706-y
https://doi.org/10.1007/s12599-021-00706-y
Publikováno v:
International Journal of Research in Marketing. 38:329-342
A key benefit of using car sharing services (relative to car ownership) is that they are more cost effective. Car sharing firms offer a menu of pricing plans to make this happen. The two most common plans are flat-rate and pay-per-use pricing. Howeve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b68f1ebed4ad08c0450f6c68fbdb37f7
https://doi.org/10.1016/j.ijresmar.2020.09.008
https://doi.org/10.1016/j.ijresmar.2020.09.008
Publikováno v:
Decision Support Systems. :114018
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe77fdf3a24b84440a996b2ffaf20a61
https://doi.org/10.1016/j.dss.2023.114018
https://doi.org/10.1016/j.dss.2023.114018
Publikováno v:
Journal of Behavioral and Experimental Economics. 103:101984
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0eeda78c4c3e8b231481dc34498cc04b
https://doi.org/10.1016/j.socec.2023.101984
https://doi.org/10.1016/j.socec.2023.101984
Publikováno v:
Schmalenbach IMPULSE. 1:1-3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::639c294e3b97f6b19b58f56b7bdb6d62
https://doi.org/10.54585/cvee8326
https://doi.org/10.54585/cvee8326
Autor:
Lena Hoeck, Martin Spann
Publikováno v:
Journal of Interactive Marketing. 50:81-99
Multiscreening refers to consumers’ simultaneous usage of multiple screen-based devices. Prior research has shown that simultaneous multiscreening distracts consumers and hinders cognitive processing. In this paper, we evaluate whether and how simu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6146c266300fa588cbaa974a9fe2ef8f
https://doi.org/10.1016/j.intmar.2020.01.002
https://doi.org/10.1016/j.intmar.2020.01.002
Publikováno v:
Journal of Management Information Systems. 37:431-456
Offline retailers increasingly use location-based coupons to target consumers in their vicinity in real-time. The rationale for the use of location-based coupons is that geographic proximity increa...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6a98ddf2ce9123b4a49e10219006b8b
https://doi.org/10.1080/07421222.2020.1759922
https://doi.org/10.1080/07421222.2020.1759922