Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Martin Schreier"'
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-6 (2022)
Abstract One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries.
Externí odkaz:
https://doaj.org/article/061c9e237b9c4e32abedf51fccd459cd
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-1 (2022)
Externí odkaz:
https://doaj.org/article/d23f40ee08374f078bc50d7577ca03dd
Autor:
Matthias Fuchs, Martin Schreier
Publikováno v:
Journal of Marketing Research. 60(3):602-624
Customers frequently gravitate toward unique products, and firms increasingly utilize mass customization strategies allowing customers to self-customize products according to their unique preferences. While existing research shows that customers are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0038702253e7326aff70a0bfce032dd9
https://doi.org/10.1177/00222437221128576
https://doi.org/10.1177/00222437221128576
Publikováno v:
Journal of Retailing. 98:486-495
Consumers often know nothing about the person(s) who made the products they consume. This manuscript shows that firms can benefit from changing this status quo. We demonstrate that “personizing” the producer, that is, exposing consumers to person
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f82f025e3696b4610fca69ee39fffc1
https://doi.org/10.1016/j.jretai.2021.10.004
https://doi.org/10.1016/j.jretai.2021.10.004
Publikováno v:
International Journal of Research in Marketing.
How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of mar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f353a0be167f7182b285a2c3cc8d702
https://doi.org/10.1016/j.ijresmar.2023.03.001
https://doi.org/10.1016/j.ijresmar.2023.03.001
Autor:
Stefano Puntoni, Elisa Maira, Stijn M. J. van Osselaer, Martin Schreier, Christoph Fuchs, Benedikt Schnurr
Publikováno v:
Journal of Marketing. 86:40-58
A core assumption across many disciplines is that producers enter market exchange relationships for economic reasons. This research examines an overlooked factor; namely, the socioemotional benefits of selling the fruits of one's labor. Specifically,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ede4fa9a2896dabec4987aade077d4b9
https://doi.org/10.1177/00222429211064263
https://doi.org/10.1177/00222429211064263
Publikováno v:
Journal of Marketing. 86(4):1-16
Consumption can provide a feeling of groundedness or being emotionally rooted. This can occur when products connect consumers to their physical (place), social (people), and historic (past) environment. The authors introduce the concept of groundedne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::957e2a5b51582372e823ae9d0c37bb4c
https://doi.org/10.1177/00222429211027469
https://doi.org/10.1177/00222429211027469
Autor:
Alina Sorescu, Martin Schreier
Publikováno v:
Journal of the Academy of Marketing Science. 49:627-631
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a79f47bd9fa642045c1d0b3a4febd7ba
https://doi.org/10.1007/s11747-021-00793-z
https://doi.org/10.1007/s11747-021-00793-z
Publikováno v:
International Journal of Research in Marketing. 38(4):807-810
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::963667fc4e9dbcef15dd8707b23dd64a
https://doi.org/10.1016/j.ijresmar.2021.06.009
https://doi.org/10.1016/j.ijresmar.2021.06.009
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
Publikováno v:
Management and Organizational Studies Publications
Crowdfunding has emerged as an alternative means of financing new ventures wherein a large number of individuals collectively back a project. This research specifically examines reward-based crowdfunding, in which those who take part in the crowdfund
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21cbb41633eb867662da7c754721048b
https://doi.org/10.1177/0022243720970445
https://doi.org/10.1177/0022243720970445