Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Martin Roll"'
Publikováno v:
BMC Medical Education, Vol 17, Iss 1, Pp 1-8 (2017)
Abstract Background A hospital with all its brimming activity constitutes a unique learning environment for medical students. However, to organise high-quality education within this context is a task of great complexity. This paper describes a teachi
Externí odkaz:
https://doaj.org/article/d1301c90e451472fbdbba381d8e6cb79
Autor:
Martin Roll
Publikováno v:
Business Strategy Series. 9:231-237
PurposeThe purpose of this article is to look at the challenges and opportunities in building Chinese brands.Design/methodology/approachThe author provides an introduction to branding, describes its strategic importance and analyses the brand challen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0ce93b8a3ea1dbabf2238bb605ab902
https://doi.org/10.1108/17515630810906738
https://doi.org/10.1108/17515630810906738
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e46ec7d38a55258d298d2e218cb15827
https://doi.org/10.1057/9781137359179
https://doi.org/10.1057/9781137359179
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
The practice of brand management has gone through substantial changes over the past few decades, and has evolved into a more integrated and visible part of overall corporate strategy. The evolution of the brand equity concept during the 1990s, the de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb16920d75b1abbcf09b227ef8d996af
https://doi.org/10.1057/9781137359179_9
https://doi.org/10.1057/9781137359179_9
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9da87fbdf11b1c56783429213d0caf0
https://doi.org/10.1057/9781137359179_11
https://doi.org/10.1057/9781137359179_11
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
Asian Brand Strategy ISBN: 9781349543700
Asian Brand Strategy ISBN: 9781349543700
Brands will become a prominent business driver and a strong source of sustainable competitive advantage and financial value in Asia during the next two decades for the reasons discussed so far. The region is going through an era of renewed growth, de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d7e3b4ae35db3186f656cd8a1d965f2
https://doi.org/10.1057/9781137359179_7
https://doi.org/10.1057/9781137359179_7
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8cc595bfcb36609c814a7b6153cc6b04
https://doi.org/10.1057/9781137359179_1
https://doi.org/10.1057/9781137359179_1
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
Asian Brand Strategy
Asian Brand Strategy ISBN: 9781349543700
Asian Brand Strategy
Asian Brand Strategy ISBN: 9781349543700
Brand building takes time. The successful path can take many avenues depending on product, service, category, market, company heritage and many other factors. At one end of the brandbuilding spectrum lies the physical product or service with its tang
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21a9467dafe8db4afdf59b5a3001956f
https://doi.org/10.1057/9781137359179_6
https://doi.org/10.1057/9781137359179_6
Autor:
Martin Roll
Publikováno v:
Asian Brand Strategy (Revised and Updated) ISBN: 9781349675746
Asian Brand Strategy ISBN: 9781349543700
Asian Brand Strategy ISBN: 9781349543700
Michael Jordan vouching for Nike’s shoes, Michael Schumacher endorsing Ferrari and Tiger Woods endorsing Accenture have been some of the more popular brand-celebrity collaborations in the Western world. Lately, we have seen the emergence of brand-c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c3d9946fa6ababc623aeb77487d07b4
https://doi.org/10.1057/9781137359179_5
https://doi.org/10.1057/9781137359179_5