Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Martin Petricek"'
Publikováno v:
Mathematics, Vol 9, Iss 13, p 1552 (2021)
The paper is focusing on the problem of price optimization in the area of accommodation services. The main aim is to propose a novel simulation-based methodology of price optimization based on the customer’s price acceptance. The authors create a m
Externí odkaz:
https://doaj.org/article/6edbb98f6c71483583c9a53e45ee7f75
Autor:
David Melas, Martin Petricek
Publikováno v:
2022 New Trends in Aviation Development (NTAD).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::608fc0bc303b9e1d8c7081dfdbf05e87
https://doi.org/10.1109/ntad57912.2022.10013631
https://doi.org/10.1109/ntad57912.2022.10013631
Publikováno v:
TEM Journal, Vol 10, Iss 1, Pp 215-220 (2021)
Článek se zabývá využitím modelování podnikových procesů a reengineeringu v hotelnictví se zaměřením na zlepšení přímého telefonního prodeje za pomocí systému CRM. Po namodelování současného stavu vybraného procesu pomocí
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::198fc9c0f76c7791f5a74c6a72a512bf
https://doi.org/10.18421/tem101-27
https://doi.org/10.18421/tem101-27
Autor:
Martin Petricek, Stepan Chalupa
Publikováno v:
TEM Journal, Vol 9, Iss 3, Pp 1088-1093 (2020)
Understanding customer behaviour is an essential activity for hotel marketers and revenue managers. This article presents the statistical approach based on the data mining techniques focused on the extraction of valuable insight from big data. Using
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a38cc0c5d1ed928c00a2f5533dc440e
https://doi.org/10.18421/tem93-33
https://doi.org/10.18421/tem93-33
Autor:
Martin Petricek, Stepan Chalupa
Publikováno v:
IBIMA Business Review. :1-11
The study focuses on the application of Business Process Management and modelling within the hospitality industry. The lack of recent research shows the need for a deeper understanding of this topic and its application in the hospitality industry. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37b3378b2f052521414a76e6cbb97221
https://doi.org/10.5171/2020.301930
https://doi.org/10.5171/2020.301930
Autor:
Martin Petricek, Stepan Chalupa
Publikováno v:
TEM Journal, Vol 9, Iss 2, Pp 573-577 (2020)
Booking window is one of the critical characteristics of customer behaviour that can influence hotel sales performance. Previous studies were focused mainly on the importance of booking window reporting in revenue management with lack of evaluation.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73b8a43e07be392a7ecb92f4f71cc1b4
https://doi.org/10.18421/tem92-20
https://doi.org/10.18421/tem92-20
Autor:
Stepan Chalupa, Martin Petricek
Publikováno v:
Journal of Vacation Marketing. :135676672211221
The presented article focuses on the issue of customer segmentation in the hospitality industry and its use for price optimisation. To identify the market segments article uses the Two-Step cluster analysis. The analysis was based on the seven variab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc22947dfc09bafae697899d259500c1
https://doi.org/10.1177/13567667221122107
https://doi.org/10.1177/13567667221122107
Publikováno v:
Mathematics, Vol 9, Iss 1552, p 1552 (2021)
Mathematics
Volume 9
Issue 13
Mathematics
Volume 9
Issue 13
The paper is focusing on the problem of price optimization in the area of accommodation services. The main aim is to propose a novel simulation-based methodology of price optimization based on the customer’s price acceptance. The authors create a m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff62cdba3b942ca712f434d6d67594e5
https://www.mdpi.com/2227-7390/9/13/1552
https://www.mdpi.com/2227-7390/9/13/1552
Autor:
Martin Petricek, Stepan Chalupa
Publikováno v:
Tourism: An International Interdisciplinary Journal
Volume 69
Issue 3
Volume 69
Issue 3
This paper focuses on the impact of hosting of IIHF World Championship on the local hotel market using the case of Prague (IIHF World Championship 2015) and Bratislava (IIHF World Championship 2011). Many previous studies were focused on the impact o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a93387b223f5aa435ebbd30338392330
https://hrcak.srce.hr/file/380886
https://hrcak.srce.hr/file/380886
Publikováno v:
Sustainability, Vol 12, Iss 9452, p 9452 (2020)
Sustainability
Volume 12
Issue 22
Sustainability
Volume 12
Issue 22
The article deals with customer behavior in the market of accommodation services. The main purpose of this article is to identify tourist behavior using their sensitivity to changes in the price, based on the data from 2011 to 2018. The results can h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e599cec63dd1d294b3a0436028a78d70
https://doi.org/10.3390/su12229452
https://doi.org/10.3390/su12229452