Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Martin Meißner"'
Publikováno v:
Journal of Business Research. 117:219-231
With high-immersive virtual reality (VR) systems approaching mass markets, companies are seeking to better understand how consumers behave when shopping in VR. A key feature of high-immersive VR environments is that they can create a strong illusion
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63c29c284d6e38fc958e4a6e4faaf0ea
https://doi.org/10.1016/j.jbusres.2020.06.004
https://doi.org/10.1016/j.jbusres.2020.06.004
Publikováno v:
Information systems research, 31 (3), 675–691
Classifying information search behavior helps tailor recommender systems to individual customers’ shopping motives. But how can we identify these motives without requiring users to exert too much effort? Our research goal is to demonstrate that eye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb165502790079067bfde7c553f7ff8c
https://doi.org/10.1287/isre.2019.0907
https://doi.org/10.1287/isre.2019.0907
Publikováno v:
Journal of Behavioral Decision Making. 34:99-115
This paper identifies four attentional processes that increase efficiency and accuracy in repeated lexicographic tasks using an instructed strategy approach. We propose a framework to decompose attentional effort used to make a decision into four com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdf187dfdf2cac9cdcdcdb7dbc647605
https://doi.org/10.1002/bdm.2188
https://doi.org/10.1002/bdm.2188
Autor:
J. Edward Russo, Aleksandra Kovacheva, Sudeep Bhatia, Rajesh Bagchi, Chris Janiszewski, Nathaniel J. S. Ashby, Martin Meissner, Milica Milosavljevic Mormann, Thomas L. Griffiths, Anocha Aribarg, Kellen Mrkva
Publikováno v:
Marketing Letters. 31:381-392
This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f00e3ad88b0dd85d6dd7ee7204dfa0a0
https://doi.org/10.1007/s11002-020-09520-0
https://doi.org/10.1007/s11002-020-09520-0
Autor:
Ralf Wagner, Martin Meißner
Multimedia technologies provide direct marketers with an incredible diversity of opportunities for communication to as well as with customers in a more appealing manner than old-fashioned printed advertisements or mailings (Coviello, Milley, & Marcol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a74d6b46b48b6ffb0c8b97e6f839e3a3
Marketing research is the process of systematically gathering, analyzing, and interpreting data pertaining to the company’s market, customers, and competitors, with a view to improving marketing decisions. Multimedia technologies and the Internet h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d5255fd20b39a9980ef536d5da3cf8ca
Publikováno v:
Peukert, C, Pfeiffer, J, Meißner, M, Pfeiffer, T & Weinhardt, C 2019, ' Shopping in Virtual Reality Stores : The Influence of Immersion on System Adoption ', Journal of Management Information Systems, vol. 36, no. 3, pp. 755-788 . https://doi.org/10.1080/07421222.2019.1628889
Companies have the opportunity to better engage potential customers by presenting products to them in a highly immersive virtual reality (VR) shopping environment. However, a minimal amount is known about why and whether customers will adopt such ful
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20efaf3b4c8208bdedf0ce6bc15209ce
https://doi.org/10.1080/07421222.2019.1628889
https://doi.org/10.1080/07421222.2019.1628889
Autor:
Martin Meißner
Publikováno v:
V+T Verkehr und Technik.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7228e7ba99a40d7144d9d7c201a8136
https://doi.org/10.37307/j.1868-7911.2021.04.07
https://doi.org/10.37307/j.1868-7911.2021.04.07
Autor:
Frank Berge, Martin Meißner
Publikováno v:
V+T Verkehr und Technik.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7a636f64b82b392231190e2a399f366
https://doi.org/10.37307/j.1868-7911.2021.02.08
https://doi.org/10.37307/j.1868-7911.2021.02.08
Publikováno v:
PUB-Publications at Bielefeld University
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e5e73e7305af34d9e9b9afb6776430ef
https://pub.uni-bielefeld.de/record/2953097
https://pub.uni-bielefeld.de/record/2953097