Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Martin Klarmann"'
Publikováno v:
Schmalenbach Journal of Business Research, Vol 75, Iss 3, Pp 271-279 (2023)
Externí odkaz:
https://doaj.org/article/e3d95492358f47bcaa973ed3c6a70fc3
Publikováno v:
International Journal of Research in Marketing. 40:164-188
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df3dbb5f38efb112a89373c6838eef0b
https://doi.org/10.1016/j.ijresmar.2022.04.004
https://doi.org/10.1016/j.ijresmar.2022.04.004
Autor:
Martin Klarmann, Marc Wouters
Publikováno v:
Journal of Personal Selling & Sales Management. 43(1):46-64
Customers in business markets face difficult choice problems. Depending on the customer’s choice construal, in terms of the customer’s criteria and the tradeoffs the customer wants to make, different kinds of information are relevant and influent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ddd10da32fec0c4cf3ed7c27ed86c3d
https://dare.uva.nl/personal/pure/en/publications/benefits-discounts-features-and-value-as-communication-foci-in-selling-exploring-concepts-drivers-and-outcomes(aea8ff80-4186-4fbd-8daf-84941eb5c7cf).html
https://dare.uva.nl/personal/pure/en/publications/benefits-discounts-features-and-value-as-communication-foci-in-selling-exploring-concepts-drivers-and-outcomes(aea8ff80-4186-4fbd-8daf-84941eb5c7cf).html
Publikováno v:
Journal of Retailing. 98:759-778
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb509263473bb04d162bb89d57d2df64
https://doi.org/10.1016/j.jretai.2022.06.002
https://doi.org/10.1016/j.jretai.2022.06.002
Autor:
Verena Rieger, Martin Klarmann
Publikováno v:
Journal of Business Research. 144:1256-1271
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0537b6b41935cebeb2576deceb2c913
https://doi.org/10.1016/j.jbusres.2022.02.020
https://doi.org/10.1016/j.jbusres.2022.02.020
Publikováno v:
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 72 (4), 447–478
ZusammenfassungDie Forschung zu individuellen Konsumentenentscheidungen zeigt, dass diese oftmals nicht nur auf einer Beurteilung konkreter Attribute des Angebots beruhen, sondern ebenso durch entscheidungsvereinfachende Heuristiken beeinflusst werde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::318c02da14edbb20dc10fccbdc95b01a
https://doi.org/10.1007/s41471-020-00102-4
https://doi.org/10.1007/s41471-020-00102-4
Publikováno v:
Journal of the Academy of Marketing Science. 48:734-752
This study presents an empirical test of an integrative framework based on the Unified Theory of Acceptance and Use of Technology, capturing what drives salesperson social media use in business-to-business relationships and under which circumstances
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d38d53afe9afb6d9ef3fd8e7e64eb21
https://doi.org/10.1007/s11747-019-00708-z
https://doi.org/10.1007/s11747-019-00708-z
Publikováno v:
Journal of Service Research. :109467052211362
Extant literature has studied how customer–salesperson price negotiations evolve in “normal” circumstances. However, recent economic recessions illustrate the need to advance theory on the question of how price negotiations evolve in “abnorma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e1dedbf9cdb0f37d16596618dc3b36f
https://doi.org/10.1177/10946705221136270
https://doi.org/10.1177/10946705221136270
Autor:
Martin Klarmann, Eric Casenave
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2020, 112, pp.95-108. ⟨10.1016/j.jbusres.2020.02.047⟩
Journal of Business Research, Elsevier, 2020, 112, pp.95-108. ⟨10.1016/j.jbusres.2020.02.047⟩
Marketers constantly face conflicting goals, as when long-term branding goals are inconsistent with short-term revenue goals. As accountability offers a potential instrument for resolving such goal conflicts, this research investigates the differenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a04d61f9704faf9cab54f7402c4799e1
https://hal.archives-ouvertes.fr/hal-03489645
https://hal.archives-ouvertes.fr/hal-03489645
Autor:
Martin Klarmann
Publikováno v:
Marketing Weiterdenken ISBN: 9783658315627
Die Nutzung neuer Technologien im Marketing wirft aufs Neue eine ganz alte Frage auf: Wo hort Marketing auf, und wo fangt Kundenmanipulation an? Dieser Beitrag mochte Marketing dahingehend weiterdenken. Nach einer kurzen konzeptionellen Einordung des
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::adfd4ee74307a94d8aae4cded5c607ca
https://doi.org/10.1007/978-3-658-31563-4_32
https://doi.org/10.1007/978-3-658-31563-4_32