Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Martin, Emeline"'
Autor:
Martin, Emeline
Dans un contexte de mondialisation, la concurrence accrue entre les territoires, dont l’objectif premier est de capter des habitants, des touristes et des entreprises, exacerbe les enjeux liés à leur attractivité. Afin de se différencier les co
Externí odkaz:
http://www.theses.fr/2017CLFAD011/document
Autor:
Martin, Emeline, Capelli, Sonia
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 7, pp. 793-806.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2017-1654
Publikováno v:
International Marketing Review, 2014, Vol. 31, Issue 1, pp. 79-97.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-12-2012-0206
Autor:
Martin, Emeline, Tellier, Albéric
Ce livre est un manuel de marketing unique en son genre : pour présenter l'essentiel de cette discipline, il s'appuie sur les sept saisons de la série Mad Men. Créée par Matthew Weiner, Mad Men propose au spectateur de suivre les destins croisés
Autor:
Martin, Emeline1,2 (AUTHOR) emeline.martin@univ-lyon3.fr, Capelli, Sonia2 (AUTHOR)
Publikováno v:
Public Management Review. Jun2017, Vol. 19 Issue 6, p820-844. 25p. 1 Diagram, 7 Charts.
Autor:
Martin, Emeline, Capelli, Sonia
Publikováno v:
The Marketing of Place and Space: Trends, Theories and Technologies
The Marketing of Place and Space: Trends, Theories and Technologies, Sep 2015, Leicester, United Kingdom
The Marketing of Place and Space: Trends, Theories and Technologies, Sep 2015, Leicester, United Kingdom
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::17cee9dd55eef799410c98c3c7262ca2
https://hal.archives-ouvertes.fr/hal-01222699
https://hal.archives-ouvertes.fr/hal-01222699
Autor:
Martin, Emeline, Capelli, Sonia
Publikováno v:
The 5th International Conference on Destination Branding and Marketing (DBM-V)
The 5th International Conference on Destination Branding and Marketing (DBM-V), Dec 2014, Macau, Unknown Region
The 5th International Conference on Destination Branding and Marketing (DBM-V), Dec 2014, Macau, Unknown Region
International audience; Tourism scholarship and practitioners have long been highly concerned with understanding the destination images perceived by potential tourists, as well as their attitudes towards the place, their motivations or perceived self
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::aa38931f9287a1d2d6123482e27c896a
https://shs.hal.science/halshs-01128814
https://shs.hal.science/halshs-01128814
Autor:
Cegarra, Jean-Jack, Martin, Emeline
Publikováno v:
Actes du 30ème Congrès de l'Association Française du Marketing
30ème Congrès de l'Association Française du Marketing
30ème Congrès de l'Association Française du Marketing, May 2014, France. pp.1-11
30ème Congrès de l'Association Française du Marketing
30ème Congrès de l'Association Française du Marketing, May 2014, France. pp.1-11
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e0106eadecd395deff557f99b03516a0
https://hal-univ-lyon3.archives-ouvertes.fr/hal-00967967
https://hal-univ-lyon3.archives-ouvertes.fr/hal-00967967
Publikováno v:
Proceedings of the 10th Annual International Conference on Small and Medium Sized Enterprises: Management, Marketing, Economic Aspects (ATINER)-Abstract Book
International audience; Export, a "light" input mode on international markets, is usually the first step towards internationalization. However, export is regarded as a difficult, complex and dynamic process in a competitive and turbulent environment.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f83bab1867e352a2ac7d039955391d26
https://hal.science/hal-00960501
https://hal.science/hal-00960501
Autor:
Capelli, Sonia, Martin, Emeline
Publikováno v:
Proceedings of the 11th Annual International Conference on Business: Accounting, Finance, Management & Marketing (ATINER)-Abstract book.
11th Annual International Conference on Marketing, 1-4 July 2013.
11th Annual International Conference on Marketing, 1-4 July 2013., Jul 2013, Athens, Greece. pp. 96-97
11th Annual International Conference on Marketing, 1-4 July 2013.
11th Annual International Conference on Marketing, 1-4 July 2013., Jul 2013, Athens, Greece. pp. 96-97
International audience; Purpose: In the field of place branding, and in particular for regional branding, academics and practitioners regard marketing as a necessity. Indeed, it contributes to control the place's image, as well as attracting investor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::453c800b0868186541ce2752c19d86af
https://hal.archives-ouvertes.fr/hal-00960512
https://hal.archives-ouvertes.fr/hal-00960512