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This study assesses the feasibility of identifying self-reported sports practitioners (soccer players) on Facebook. The main goal is to develop a system to support marketers with the decision as to which prospects to target for advertising purposes.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::32bdb35f27e261c0106db46d050a48bf
https://doi.org/10.1287/deca.2017.0354
https://doi.org/10.1287/deca.2017.0354
