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DECISION ANALYSIS
This study assesses the feasibility of identifying self-reported sports practitioners (soccer players) on Facebook. The main goal is to develop a system to support marketers with the decision as to which prospects to target for advertising purposes.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::32bdb35f27e261c0106db46d050a48bf
https://doi.org/10.1287/deca.2017.0354
https://doi.org/10.1287/deca.2017.0354
Publikováno v:
Decision Analysis. Dec2017, Vol. 14 Issue 4, p274-297. 24p.
Autor:
Jordan Morrow
WINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough
Autor:
Jordan Morrow
WINNER: International Book Awards 2023 - Business: TechnologyIn the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicat