Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Martijn G. de Jong"'
Autor:
Martijn G. de Jong, Rik Pieters
Publikováno v:
Journal of Marketing Research, 56(3), 345-360. American Marketing Association
The authors propose a new truth-telling technique and statistical model called “item count response technique” (ICRT) to assess the prevalence and drivers of sensitive consumer behavior. Monte Carlo simulations and a large-scale application to se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e73fbfabe7327d2ae78502e5c5e46557
https://pure.eur.nl/en/publications/c2d6a305-6281-4494-b8fe-c780ee5d1c07
https://pure.eur.nl/en/publications/c2d6a305-6281-4494-b8fe-c780ee5d1c07
Publikováno v:
Journal of International Business Studies, 52(8), 1474-1500. Palgrave Macmillan Ltd.
© 2019, Academy of International Business. Research on metrics is consistently designated a priority by academics and practitioners. However, less is known about how culture and cross-national differences can potentially impact metric use, which is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daad954312f15d73880bf5d2ff6c74b8
https://hdl.handle.net/10453/135590
https://hdl.handle.net/10453/135590
Publikováno v:
Journal of Marketing Research, 52(6), 737-753. American Marketing Association
Journal of marketing research, 52(6), 737-753. Sage
Journal of marketing research, 52(6), 737-753. Sage
In recent years, marketing researchers have become increasingly interested in under- and overreporting. However, there are few suitable approaches to operationalize deviations from the truth, particularly in behavioral domains in which self-reports a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28723f7bc3261042e852525a6d62572a
https://doi.org/10.1509/jmr.12.0336
https://doi.org/10.1509/jmr.12.0336
Publikováno v:
International Journal of Research in Marketing, 31(3), 293-308. Elsevier
Customers often receive expert advice related to their health, finances, taxes or legal procedures, to name just a few. A noble stance taken by some is that experts should empower customers to make their own decisions. In this article, we distinguish
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d9014e5addb4c93b2c918039ad5ada15
https://pure.eur.nl/en/publications/7113582f-6dec-4a4a-bb3e-2911a7f8f27e
https://pure.eur.nl/en/publications/7113582f-6dec-4a4a-bb3e-2911a7f8f27e
Publikováno v:
Marketing Science, 31(1), 138-156. INFORMS Institute for Operations Research and the Management Sciences
We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency meas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fdd4031b9c612b27fc1ce1f1e111812
Publikováno v:
Journal of Marketing Research, 47(1), 14-27. American Marketing Association
The authors present a polytomous item randomized response model to measure socially sensitive consumer behavior. It complements established methods in marketing to correct for social desirability bias a posteriori and traditional randomized response
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bbb240e6d953889ba87bde2a2b73e063
https://doi.org/10.1509/jmkr.47.1.14
https://doi.org/10.1509/jmkr.47.1.14
Publikováno v:
Psychometrika, 75(1), 3-32. Springer New York
We present a class of finite mixture multilevel multidimensional ordinal IRT models for large scale cross-cultural research. Our model is proposed for confirmatory research settings. Our prior for item parameters is a mixture distribution to accommod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f7573787b7f5af4e62e8dec0ef6e02c
https://hdl.handle.net/1765/16806
https://hdl.handle.net/1765/16806
Publikováno v:
Journal of Marketing Research, 47(2), 199-214. American Marketing Association
Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well understood by marketing researchers. The authors provide a review of the SDR literature organized
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fb4d6bf4f9b01849ec4b6f5c061ed42
https://pure.eur.nl/en/publications/47ac9309-c23f-4c34-8431-ee63c5be4edb
https://pure.eur.nl/en/publications/47ac9309-c23f-4c34-8431-ee63c5be4edb
A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products
Publikováno v:
Journal of Marketing, 74(6), 18-40. American Marketing Association
In this article, the authors introduce attitude toward global products (AGP) and attitude toward local products (ALP) as generalized attitudinal constructs and address the four issues these constructs raise: (1) How are AGP and ALP related to each ot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b6d47907c96ae71382a79fb2e96bc3d
https://doi.org/10.1509/jmkg.74.6.18
https://doi.org/10.1509/jmkg.74.6.18
Publikováno v:
Marketing Science, 28(4), 674-689. INFORMS Institute for Operations Research and the Management Sciences
Marketing science, 28(4), 674-689. INFORMS Institute for Operations Research and the Management Sciences
Marketing science, 28(4), 674-689. INFORMS Institute for Operations Research and the Management Sciences
In the last few decades, the measurement of marketing constructs has improved tremendously. Our discipline has also started to systematically catalogue our measurement knowledge in influential handbooks of marketing scales. However, at least two impo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9527d07f0e3a7592a560029aa6c8e84
https://doi.org/10.1287/mksc.1080.0439
https://doi.org/10.1287/mksc.1080.0439