Výsledky vyhledávání - "Martić Milan"

Akademický článek

The optimization of the higher education organizations promotion plan

Autor: Kostić-Stanković Milica, Makajić-Nikolić Dragana, Martić Milan

Publikováno v: Industrija, Vol 40, Iss 3, Pp 111-127 (2012)

In this paper we discuss the methodology of planning the promotions of the higher education organizations, which are aimed at target group of potential users of the high education services. Intention is to stress the necessity of planning communicati

Externí odkaz: https://doaj.org/article/2db574bee49a46679e2eebbf2945c338

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Akademický článek

Three-stage entry game: The strategic effects of advertising

Autor: Kuzmanović Marija, Kovačević-Vujčić Vera, Martić Milan

Publikováno v: Yugoslav Journal of Operations Research, Vol 21, Iss 2, Pp 163-185 (2011)

This paper analyzes the effects of investment in advertising in the three-stage entry game model with one incumbent and one potential entrant firm. It is shown that if a game theory is applied, under particular conditions, advertising can be used as

Externí odkaz: https://doaj.org/article/873489190923465aa6e186ae53459359

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Akademický článek

Data warehousing and data mining: A case study

Autor: Suknović Milija, Čupić Milutin, Martić Milan, Krulj Darko

Publikováno v: Yugoslav Journal of Operations Research, Vol 15, Iss 1, Pp 125-145 (2005)

This paper shows design and implementation of data warehouse as well as the use of data mining algorithms for the purpose of knowledge discovery as the basic resource of adequate business decision making process. The project is realized for the needs

Externí odkaz: https://doaj.org/article/7a93c73ebd38459e8ee4072c74ec3f43

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