Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Martha Troncoza"'
Autor:
Chadwick J. Miller, Laszlo Sajtos, Katherine N. Lemon, Jim Salas, Martha Troncoza, Lonnie Ostrom
Publikováno v:
Journal of Services Marketing. 37:478-495
Purpose The purpose of this paper is to investigate how customers’ upgrading/downgrading (t−1) behavior may be predictive of future spending. Further, this paper also investigates how customers’ post-consumption evaluations of upgrades and down
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb70000951582fa826dc136f1b751392
https://doi.org/10.1108/jsm-12-2021-0475
https://doi.org/10.1108/jsm-12-2021-0475
Publikováno v:
Journal of the Academy of Marketing Science
Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product offerings. In this research, we use a large secondary dataset of automotive purchases (N = 3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11e630fc06aa7f4974518c051cad4809
https://doi.org/10.1007/s11747-021-00791-1
https://doi.org/10.1007/s11747-021-00791-1
Publikováno v:
Journal of Services Marketing. 35:516-534
Purpose The purpose of this paper is to examine how the number of activities within a multi-activity experience influences consumer preferences before and after consumption. Design/methodology/approach The hypotheses are tested using four experiments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::470b77fe0b40c382be51aecd397117b7
https://doi.org/10.1108/jsm-09-2020-0391
https://doi.org/10.1108/jsm-09-2020-0391