A Social Norm Nudge to Save More: A Field Experiment at a Retail Bank

Autor: Max van Lent, Dimitry Fleming, Marten van Garderen, Robert Dur

Publikováno v: Journal of Public Economics, 200:104443. Elsevier
Tinbergen Institute Discussion paper. Rotterdam: Tinbergen Institute
Tinbergen Institute Discussion paper

A large fraction of households have very little savings buffer and are therefore vulnerable to financial shocks. This paper examines whether a social norm nudge can induce such households to save more. We ran a large-scale field experiment at a retai

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