Business Tourist Segment: Empirical Analysis in Spain about the Influence of Social Media and Smartphone in Reservations for Hotels

Autor: Joan-Francesc Fondevila-Gascón, Gaspar Berbel, Mònica Muñoz-González, Pedro Mir-Bernal, Elena Puiggròs, Javier Sierra-Sánchez, Marta Tena-León, Eva Santana-López, Josep Rom-Rodríguez, Enric Ordeix-Rigo

Publikováno v: Advances in Economics and Business, 2026, vol. 4, núm. 5, p.261-267
Articles publicats (D-EC)
DUGiDocs – Universitat de Girona
instname

Smartphones and social media influence the decision to buy tourism goods, especially in the case of business. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. Methodologically, we

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6aea9120a081369497f289498f67ba00
https://doi.org/10.13189/aeb.2016.040506