Space for seduction: the redefining of auction houses’ role in the art market

Autor: Federica De Molli, Marta Pizzetti, Marilena Vecco

Publikováno v: Consumption Markets & Culture. 26:47-63

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c7ce27f5a308de302495c94ae5447d10
https://doi.org/10.1080/10253866.2022.2125509

Games and Museums

Autor: Marta Pizzetti, Giulia Miniero

Publikováno v: The Oxford Handbook of Arts and Cultural Management ISBN: 9780197621615

Audience development and audience engagement are strategic activities for every cultural institution. The implementation of digital experiences is now becoming an interesting approach for cultural institutions, such as museums, to reinforce the relat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::86a46de418350c97be0dd0b5ef5f00f3
https://doi.org/10.1093/oxfordhb/9780197621615.013.26

Augmented self - The effects of virtual face augmentation on consumers' self-concept

Autor: Ben Marder, Luk Warlop, Marta Pizzetti, Ana Javornik

Publikováno v: Javornik, A, Marder, B, Pizzetti, M & Warlop, L 2021, ' Augmented self-The effects of virtual face augmentation on consumers' self-concept ', Journal of Business Research, vol. 130, pp. 170-187 . https://doi.org/10.1016/j.jbusres.2021.03.026

Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual and ideal attractiveness, a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ae0f0995aa46d6c78fe7f735634d187
https://hdl.handle.net/20.500.11820/32c528aa-35c3-4d78-aa3f-4e00dffc0ee0

Design Thinking for Food Well-Being: An Adolescent Language Perspective

Autor: Marta Pizzetti, Angelo Baccelloni, Giulia Miniero, Francesco Ricotta

Publikováno v: Design Thinking for Food Well-Being ISBN: 9783030542955

Adolescence is a transitional phase that spans from childhood to adulthood, during which physical and psychological mutations transform the individual. In this life stage, young consumers become more independent and start to take the first autonomous

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::be5c03d25f2429a6215cab589efa7ea9
https://doi.org/10.1007/978-3-030-54296-2_9

The value of gift personalization: current insights from the gift recipient’s perspective and future research directions

Autor: Marta Pizzetti, Michael Gibbert

Publikováno v: Journal of Consumer Marketing. 35:512-521

Purpose This paper aims to explore gift personalization, i.e. the design of gifts by givers on mass-personalization platforms, from the perspective of the gift recipient. Design/methodology/approach Given the exploratory objectives of this study, the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ed18b2e3648ebaf358560de42cf2b8d8
https://doi.org/10.1108/jcm-04-2017-2186