Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Marta Grossmanová"'
Publikováno v:
Agricultural Economics (AGRICECON), Vol 58, Iss 6, Pp 264-274 (2012)
The primary purpose of this article is to discuss the trade practices used by retail chains from the point of view of the possible solutions of conflicts between the members of the distribution channel, which have an influence on selling prices for t
Externí odkaz:
https://doaj.org/article/1953ad2d23164004802d7c6a1af75cc7
Autor:
Pavol Kita, Marta Grossmanová
Publikováno v:
Business: Theory and Practice, Vol 15, Iss 3 (2014)
The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava an
Externí odkaz:
https://doaj.org/article/b55a8e8717c44691af3bcc155ee7665e
Publikováno v:
Business: Theory and Practice, Vol 13, Iss 1 (2012)
Paper is based on the knowledge of the theory of transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their activities successf
Externí odkaz:
https://doaj.org/article/b2f199ad225c4f5b830137e7ca06ddca
Publikováno v:
Prague Economic Papers. 25:189-202
The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behaviour and lifestyle of its consumers. From the marketing point of view, it characterizes the space behaviour of the consumers and p
Autor:
Marta Grossmanová, Pavol Kita
Publikováno v:
Business: Theory and Practice, Vol 15, Iss 3 (2014)
Business: Theory and Practice; Vol 15 No 3 (2014); 279-284
Business: Theory and Practice; Vol 15 No 3 (2014); 279-284
The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava an
Publikováno v:
Business: Theory and Practice, Vol 13, Iss 1 (2012)
Business: Theory and Practice; Vol 13 No 1 (2012); 57-66
Business: Theory and Practice; Vol 13 No 1 (2012); 57-66
Paper is based on the knowledge of the theory of transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their activities successf
Publikováno v:
THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES. 20(1):29-36
The recent industrial enterprises in the territory of Slovakia are permanently facing the environment changes and rapid turns in their development cycle. The enterprises meeting the new challenges which result from the growing competition pressure, o
Publikováno v:
Studia Commercialia Bratislavensia, Vol 4, Iss 16, Pp 552-559 (2011)
The Chosen Dimensions of Governance of Production Enterprises in the Customer-Supplier Relations Good governance of customer-supplier relations is a precondition of a balanced and permanent development of production enterprises. The aim of the articl
Publikováno v:
Vezetéstudomány / Budapest Management Review. :60-67
This article reports the results of a study of consumer attitudes to brand loyalty. An empirical investigation is based on the sample of 872 individuals aged from sixteen years and located in the cities with upper and lower ten thousands inhabitants